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Electronic Media Criticism
Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising.
Media Criticism in a Digital Age
Media Criticism in a Digital Age introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. It is intended for those preparing for electronic media careers as well as for anyone seeking to enhance their media literacy. This book takes the unequivocal view that the material heard and seen over digital media is worthy of serious consideration. Media Criticism in a Digital Age applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of programming and advertising content. It offers a rich blend of insights from both industry and academic authoritie...
Mass Media
Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.
Getting Personal
Addresses how digital forms of personal writing can be most effectively used by teachers, students, and other community members. At a time when Twitter, Facebook, blogs, Instagram, and other social media dominate our interactions with one another and with our world, the teaching of writing also necessarily involves the employment of multimodal approaches, visual literacies, and online learning. Given this new digital landscape, how do we most effectively teach and create various forms of personal writing within our rhetoric and composition classes, our creative writing classes, and our community groups? Contributors to Getting Personal offer their thoughts about some of the positives and...
Creating the Person You're Becoming
If you're not happy with the person you are you can do something about it. In Creating the Person You're Becoming, you'll discover the options available to you and learn how to change your life for the better. This book is a hands-on approach to discovering the great potential contributions you can make. Learn what your unique gift is. Find out how to use it to bring success to you and other people. Although success principles have been around a long time, not everyone knows how to apply them. This book is filled with exercises that show you how to apply these known principles of success in your own life. Overcome obstacles that stand between you and your goals. Sustain motivation. Improve your effectiveness at work. Enhance your ability to communicate with others.
The Copywriter's Toolkit
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target mes...
The Radio Station
Publisher description
Irony and Sarcasm
A biography of two troublesome words. Isn't it ironic? Or is it? Never mind, I'm just being sarcastic (or am I?). Irony and sarcasm are two of the most misused, misapplied, and misunderstood words in our conversational lexicon. In this volume in the MIT Press Essential Knowledge series, psycholinguist Roger Kreuz offers an enlightening and concise overview of the life and times of these two terms, mapping their evolution from Greek philosophy and Roman rhetoric to modern literary criticism to emojis. Kreuz describes eight different ways that irony has been used through the centuries, proceeding from Socratic to dramatic to cosmic irony. He explains that verbal irony—irony as it is traditio...
Total Onslaught
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