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Improve Your Marketing to Grow Your Business
Improve Your Marketing to Grow Your Business provides the tools and techniques to harness the power of the Internet and innovative technologies to succeed in doing the most important job to increase top-line growth--building brand equity. This book will explain how achieving top-line revenue growth and sustaining profits will depend upon the corporate embrace of the re-engineering of marketing through new processes to unleash the power technology affords. The book begins by presenting the shift in thinking that must take place to tap into this new marketing capability, including focusing on becoming customer-centric, re-engineering the marketing function, re-thinking the marketing organizati...
Redesigning Healthcare Delivery
One of the greatest challenges in health care is reaorganizing its core processes. These reorganization initiatives are most often pursued under pressure from empoyers, consumers, advances in medical technologies, and changes in payer policy. Redesigning Healthcare Delivery teaches practitioners, managers, and executives proven new ways to predict and manage the needs of patient populations, improve customer service, and refocus their organizations on administrative and clinical tasks to ensure future success.
Making Managed Healthcare Work
Making Managed Healthcare Work is your comprehensive guide to developing and implementing a new strategic approach to managed care that's practical, performance-based, and results-oriented. Learn how to prepare for, identify, pursue, negotiate and implement a new type of managed care arrangement that can accomplish the objective of delivering quality care at competitive prices.
Medical Guidelines and Outcomes Work
Health Administration
Bringing Your Soul to Work
EMPLOYEES TODAY are actively searching for more meaning in the workplace, for work that resonates with their being. How does one dare yearn for something more, when so many workplaces seem aligned solely with financial survival and profit making? How do we get work done amidst the demands and tugs on our soul? Bringing Your Soul to Work addresses these troubling questions in a way that provides a pathway for readers who want to bridge the gap between their spiritual and work lives. It honors readers' unique experiences and challenges them to think differently, aligning their actions with their hearts. Engaging, inspiring, and poetic, yet grounded in real life, this book is written by consult...
Managed Care Quality
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Malthus, Medicine & Morality
Thomas Robert Malthus's reputation has lately been rehabilitated in the fields of social biology, demography, environmentalism, and economics. In the midst of this current interest and with the chance to mark the occasion of the bicentenary of the first edition of the Essay on Population (1798), the contributors to this volume take this timely opportunity to examine the historical conditions in which Malthus constructed his theory, and in which the concept of a 'Malthusian' and 'Neo-Malthusian' philosophy first emerged. The essays redress the balance between Malthus's original argument, the immediate responses to Malthus by medics and theologians in Britain and on the Continent, and some of the ways that his ideas were later attacked, appropriated, or misrepresented. Included here are essays that not only re-evaluate the development of Malthus's theory, but also offer critical perspectives on the generation of the 'Malthusian league' and debates about birth control in Britain and on the Continent, and Malthus's influence on the emergence of social science and Darwinian evolutionary biology.
