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Presents the ONE behavioral approach to economics: a grand synthesis of Old, New and Evolutionary behavioral approaches.
Designed for both undergraduates and MBA students taking their first course in business economics, this text focuses on introducing students to economics as a framework for understanding business. It is structured around problems that decision-makers face, such as rejuvenating the firm in the face of declining demand.
An integrated collection of a dozen of Peter Earl's lively and thought-provoking essays, carefully edited and updated. Theoretical topics include the prediction of corporate behaviour, the economic foundations of marketing and shopping mall design, pricing strategy and its relationship with the existence of second-hand markets, and the microfoundations of macroeconomics. Case studies include co-operation in the car industry, managerialist reforms in New Zealand and the university sector, structural change in the advertising industry and the place of GB Richardson and GLS Shackle in the literature of economics.
This volume unites scholars from all over the world, and with very different theoretical perspectives. Their chapters probe into typical Shacklean themes of time and money, uncertainty and expectation, and into the roots of G.L.S. Shackle's philosophical and methodological stance.
This is the first major study of a neglected yet extremely significant subject: the London middle classes in the period between 1660 and 1730, a period in which they created a society and economy that can be seen with hindsight to have ushered in the modern world. Using a wealth of material from contemporary sources--including wills, business papers, inventories, marriage contracts, divorce hearings, and the writings of Daniel Defoe and Samuel Pepys--Peter Earle presents a fully rounded picture of the "middling sort of people," getting to the hearts of their lives as men and women struggling for success in the biggest, richest, and most middle-class city in contemporary Europe. He examines i...
'Microeconomics for Business and Marketing is an extremely impressive piece of work. I would go so far as to say that it is without any doubt the best textbook on microeconomics which is available, both in terms of the range of material covered and in the way in which it is presented so clearly. 'It will be useful for non-specialist economics students, because it shows them that economics, when done properly, can say some interesting things without making ridiculous assumptions. and specialists will benefit from having such a wide range of material made accessible in a single text. I would recommend it without hesitation.' - Paul Ormerod, author of The Death of Economics and Consultant, Henley Centre for Forecasting Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specifically designed with today's larger class sizes in mind, the book encourages students to question and to develop both analytical and written skills, as well as to use economics as a tool for problem solving.
This is an intellectual biography of G.L.S. Shackle, economic theorist, philosopher, and historian of economic theory. It explores how Shackle challenged the aims, methods and assumptions of mainstream economics. He stressed macroeconomic instability, and developed a radically subjectivist theory for behavioural economics and business planning.
This is an intellectual biography of G.L.S. Shackle, economic theorist, philosopher, and historian of economic theory. It explores how Shackle challenged the aims, methods and assumptions of mainstream economics. He stressed macroeconomic instability, and developed a radically subjectivist theory for behavioural economics and business planning.