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Statistical Methods in Customer Relationship Management
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer’s tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back. Statistical Methods in Customer Relationship Mana...
Dictionary of Islamic Architecture
The Dictionary of Islamic Architecture provides the fullest range of artistic, technical, archaeological, cultural and biographical data for the entire geographical and chronological spread of Islamic architecture - from West Africa through the Middle East to Indonesia, and from the seventh to the eighteenth centuries of the Common Era. Over 500 entries are arranged alphabetically and fully cross-referenced and indexed to permit easy access to the text and to link items of related interest. Four main categories of subject matter are explored: * dynastic and regional overviews * individual site descriptions * biographical entries * technical definitions Over 100 relevant plans, sketch maps, photographs and other illustrations complement and illuminate the entries, and the needs of the reader requiring further information are met by individual entry bibliographies.
Jayber Crow
“This is a book about Heaven,” says Jayber Crow, “but I must say too that . . . I have wondered sometimes if it would not finally turn out to be a book about Hell.” It is 1932 and he has returned to his native Port William to become the town's barber. Orphaned at age ten, Jayber Crow’s acquaintance with loneliness and want have made him a patient observer of the human animal, in both its goodness and frailty. He began his search as a “pre–ministerial student” at Pigeonville College. There, freedom met with new burdens and a young man needed more than a mirror to find himself. But the beginning of that finding was a short conversation with “Old Grit,” his profound professo...
Wingfeather Tales
Return to the world of the Wingfeather Saga with Andrew Peterson and his all-star author friends. Immerse yourself in a land of bomnubbles and quarreling cousins, sea dragons and book publishers, thieves and Fangs and secret maps. Here within this book lie seven stories of the distant past, lost adventures, forgotten songs, and heartbreaking histories. The Shining Isle is restored, but Aerwiar is vast - and these authors have tales yet to tell: Explore the inner walls of Yorsha Doon, just west of the Woes of Shreve, on the edge of the Dark Sea of Darkness, from the eyes of young Safiki in "The Prince of Yorsha Doon" from the creator of Aewiar, Andrew Peterson. Jennifer Trafton's warm and whi...
Thomas Sankara
Thomas Sankara: A Revolutionary in Cold War Africa offers the first complete biography in English of the dynamic revolutionary leader from Burkina Faso, Thomas Sankara. Coming to power in 1983, Sankara set his sights on combating social injustice, poverty, and corruption in his country, fighting for women's rights, direct forms of democracy, economic sovereignty, and environmental justice. Drawing on government archival sources and over a hundred interviews with Sankara's family members, friends, and closest revolutionary colleagues, Brian J. Peterson details Sankara's political career and rise to power, as well as his assassination at age 37 in 1987, in a plot led by his close friend Blaise Compaoré. Thomas Sankara: A Revolutionary in Cold War Africa offers a unique, critical appraisal of Sankara and explores why he generated such enthusiasm and hope in Burkina Faso and beyond, why he was such a polarizing figure, how his rivals seized power from him, and why T-shirts sporting his image still appear on the streets today.
Take Control of Your Depression
Practical, day-to-day ways to manage your depression. Some call it the blues or a storm in their head. William Styron referred to it as "darkness visible." Whatever the description, depression is a disorder of the mind and body that affects millions of adults at some point in their lives. In Take Control of Your Depression, Dr. Susan J. Noonan provides people experiencing depression with strategies to take stock of their mental state, to chart a course toward emotional balance, and to track their progress on the journey to well-being. Writing from her personal experience as both a recipient and a provider of mental health services, Dr. Noonan explains how to obtain care from professionals, o...
12 Rules for Life
The #1 Sunday Times and International Bestseller from 'the most influential public intellectual in the Western world right now' (New York Times) What are the most valuable things that everyone should know? Acclaimed clinical psychologist Jordan Peterson has influenced the modern understanding of personality, and now he has become one of the world's most popular public thinkers, with his lectures on topics from the Bible to romantic relationships to mythology drawing tens of millions of viewers. In an era of unprecedented change and polarizing politics, his frank and refreshing message about the value of individual responsibility and ancient wisdom has resonated around the world. In this book...
Handbook of Business-to-Business Marketing
This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.
