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The Handbook of Communication Engagement
A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagement in today’s organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various di...
Leadership Development in Public Relations
Through interviews with members of the Public Relations Society of America College of Fellows, this book provides lessons on public relations leadership for the next generation. Often, our focus on high profile leaders is centered on success stories, but so much can be learned from the trials, or “crucibles,” they have faced and how leaders overcame and were shaped by these challenges. The Fellows interviewed represent a diverse group of accomplished professionals with specializations ranging from military public affairs and government, corporate, education, agency, and nonprofit organizations. A focus on ethical values, virtues, and ethical leadership will inspire readers to themselves confidently lead. This book will be of interest to advanced students in public relations programs or young professionals looking to forge their careers in public relations leadership.
The Handbook of Strategic Communication
Presents cocreational perspectives on current international practices and theories relevant to strategic communication The Handbook of Strategic Communication brings together work from leading scholars and practitioners in the field to explore the many practical, national and cultural differences in modern approaches to strategic communication. Designed to provide a coherent understanding of strategic communication across various subfields, this authoritative volume familiarizes practitioners, researchers, and advanced students with an inclusive range of international practices, current theories, and contemporary debates and issues in this dynamic, multidisciplinary field. This Handbook cove...
Internal Communication and Employer Brands
This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform, and measure it. Internal communication is the management of communication between an organization and its members to inform, motivate, engage, and cocreate meanings to make organizations more effective. The book presents key concepts defining the successful implementation and execution of internal communication: internal communication satisfaction, employee engagement, employer branding, organizational support, and psychological contract fulfillment. Including an extensive literature review and informed by in-depth interviews conducted with corporate communication directors and human resource management directors in 25 Croatian organizations, the book uses original research to give practical guidance on internal communication best practices. The book is an ideal resource for researchers and advanced students of public relations and corporate communication broadly and internal and employee communication specifically.
Seeking Communion as Healing Dialogue
Seeking Communion as Healing Dialogue: Gabriel Marcel’s Philosophy for Today discusses society’s problems with interpersonal communication, arguing that these issues are more deeply rooted in problems in being. Margaret M. Mullan draws on the work of Gabriel Marcel to explore the meaning of body, of being with, and of being at all in today’s world, answering questions about why we are often unable to dialogue with the people around us, why we feel disconnected and alone even in an increasingly technological world, and how these changing technologies expose and sometimes exacerbate our weak connections to others. Engaging Marcel’s reflective method and theory of communion, Mullan explores how we seek communion amid technology and proposes that Marcel’s reflections are generative contributions to the understanding and study of communication, offering a way to seek healing dialogue in present day. Scholars of communication, philosophy, conflict studies, and media studies will find this book particularly useful.
Public Relations Theory
The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores...
Performing the News
Performing the News: Identity, Authority, and the Myth of Neutrality explores how journalists from historically marginalized groups have long felt pressure to conform when performing for audiences. Many speak with a flat, “neutral” accent, modify their delivery to hide distinctive vocal attributes, dress conventionally to appeal to the “average” viewer, and maintain a consistent appearance to avoid unwanted attention. Their aim is what author Elia Powers refers to as performance neutrality—presentation that is deemed unobjectionable, reveals little about journalists’ social identity, and supposedly does not detract from their message. Increasingly, journalists are challenging restrictive, purportedly neutral forms of self-presentation. This book argues that performance neutrality is a myth that reinforces the status quo, limits on-air diversity, and hinders efforts to make newsrooms more inclusive. Through in-depth interviews with journalists in broadcasting and podcasting, and those who shape their performance, the author suggests ways to make journalism more inclusive and representative of diverse audiences.
Hillsong Church
This book highlights the expansion of the influential Pentecostal Hillsong Church global megachurch network from Australia across global cities. Ethnographic research in Amsterdam and New York City shows that global cities harbor nodes in transnational religious networks in which media play a crucial role. By taking a lived religion approach, media is regarded as integral part of everyday practices of interaction, expression and consumption of religion. Key question raised is how processes of mediatization shape, alter and challenge this thriving cosmopolitan expression of Pentecostalism. Current debates in the study of religion are addressed: religious belonging and community in global cities; the interrelation between media technology, religious practices and beliefs; religion, media and social engagement in global cities; media and emerging modes of religious leadership and authority. In this empirical study, pressing societal issues like institutional responses to sexual abuse of children, views on gender roles, misogyny and mediated constructions of femininity are discussed.
Organizational Listening for Strategic Communication
Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts. Chapters authored by a diverse global collective of communication scholars and professionals present original research and case examples of listening for strategic communication in corporate, government, and nonprofit environments. They explore topics such as utilizing artificial intelligence and social media; activism, social justice, and ethics; and fostering diversity, equity, and inclusion within and outside organizations. Each chapter concludes with recommendations for strategic communication practice. This book will be of interest to researchers and advanced students in public relations and strategic communication, organizational communication, and listening.
Real-World Applications of Quantum Computers and Machine Intelligence
The emergence of quantum computing promises a monumental shift in technological capabilities, poised to revolutionize various fields where traditional computing methods may fall short. Quantum computing's potential spans a wide spectrum of applications, from enhancing cryptography to revolutionizing climate modeling and drug discovery. Major corporations are integrating quantum computing into artificial intelligence research, marking a pivotal shift from traditional computing methods. Real-World Applications of Quantum Computers and Machine Intelligence explores practical examples in quantum computing and machine learning for various industry revolutions. By contrasting quantum computing with conventional data mining systems, this book offers insights into the transformative potential of quantum computing, enabling the development of new techniques for real-time problem-solving and innovation. This book covers topics such as deep neural networks, environmental technologies, and machine learning, and is a useful resource for computer engineers, industry professionals, researchers, academicians, scientists, business owners, and healthcare workers.
