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Foresight and Innovation
Foresight and Innovation is a guide for readers that are interested about the future. The book introduces a concept of futurist thinking, which includes anticipating, innovating and communicating about the futures. These concepts show how various organizations, all over the world are thinking, communicating and creating a better future.
World Ordering
"We usually identify international orders with stability and established arrangements of units and institutionalization"--
Find Your Market-Oriented Competitive Advantage
Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking. Competitive advantages are created only by thinking in new way. By thinking what has not been thought.
The New Health Bioeconomy
This book provides new insights into how new biology, and the emergence of "translational" policies to drive the health bioeconomy, is reshaping the innovation ecosystem for new therapies. A key argument is that a broader definition of value (beyond the economic aspects) is needed to understand health innovation in the twenty-first century.
The Online Journalism Handbook
The Online Journalism Handbook offers a comprehensive guide to the ever-evolving world of digital journalism, showcasing the multiple possibilities in researching, writing, and storytelling provided by new technologies. In this new edition, Paul Bradshaw presents an engaging mix of technological expertise with real-world practical guidance to illustrate how those training and working as journalists can improve the development, presentation, and global reach of their stories through webbased technologies. Thoroughly revised and updated, this third edition features: A new chapter dedicated to writing for email and chat, with updated case studies New sections covering online abuse, news avoidan...
Korona
Merkittävä tietokirja koronan yhteiskunnallisista vaikutuksista Koronakriisi muutti maailmaa. Korona on tehnyt näkyväksi ”digitaalisen riskiyhteiskunnan”, jossa ihmisiä ja yhteiskuntaa järisyttävät tapahtumat koetaan median välityksellä samanaikaisesti eri puolilla maailmaa. Sosiologi Ulrich Beck näki 1980-luvulla maailman menevän kohti ”riskiyhteiskuntaa”, jossa sosiaaliset, poliittiset, taloudelliset ja yksilölliset riskit luisuvat yhteiskunnan seuranta- ja turvainstituutioiden otteesta. Digitaalisessa riskiyhteiskunnassa hybridi mediatila luo yllättäviä ilmiöitä ja seurauksia, jotka leviävät globaalisti. Tämä tekee siitä vaikeasti hallittavan ja ennakoitavan...
Organizational Communication and Technology in the Time of Coronavirus
The pandemic has created a crisis that has no equivalent in recent history, leading to a wide range of disruption across various social strata, highlighting and reinforcing inequality, and leading to profound organizational shifts. In this book, organizational communication scholars grapple with the implications of the pandemic for work and organizations, examining the immediate impact on their personal lives in an ethnographic narrative, but also theorising what the long term implications of COVID-19 will be. The book also explores the devastating impact of the virus on healthcare workers, on BIPOC entrepreneurs, and on people in developing economies. A timely, innovative work, this book will appeal to academics studying organizational communication, organizational responses to crisis, ethnographies, and alternative research methods.
Sponsored Editorial Content in Digital Journalism
For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts. Sponsored editorial content is material with similar qualities and format to content that is typically published on a platform or by a content provider, but which is paid for by a third party. Brand sponsored content may not be the remedy for ad-dependent media some advocates predicted but its expansion has impacted on the organisation, practices and identities of journalism in profound and far...
Tekstil Sektöründe Pazar Yönlülük ve Müşteri Temelli Kurumsal Marka Değeri
İÇİNDEKİLER BİRİNCİ BÖLÜM PAZAR YÖNLÜLÜK 1. PAZAR YÖNLÜLÜK KAVRAMI. 3 1.1. PAZAR YÖNLÜLÜĞÜN TARİHSEL GELİŞİMİ. 6 1.2. PAZAR YÖNLÜLÜĞE İLİŞKİN YAKLAŞIMLAR.. 12 1.2.1. Narver Ve Slater’in Pazar Yönlülük Yaklaşımları 12 1.2.2. Kohli ve Jaworski'den pazar yönlülük eğilimi yaklaşımı 15 1.2.3. Deshpande ve Farley’e pazar yönlülük yaklaşımı 16 1.2.4. Karar Verme Yaklaşımı 16 1.2.5. Pazar Bilgisi Yaklaşımı 19 1.2.6. Kültür Temelli Davranışsal Yaklaşım.. 23 1.2.7. Strateji Odaklı Yaklaşım.. 27 1.2.8. Sistem Odaklı Yaklaşım.. 30 1.2.9. İlişkisel Yaklaşım.. 30 1.2.10. Duyarlı ve Proaktif Yaklaşım.. 31 1.3. PAZAR YÖNLÜL...
