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Strategic Innovative Marketing
  • Language: en
  • Pages: 764

Strategic Innovative Marketing

  • Type: Book
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  • Published: 2016-09-26
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  • Publisher: Springer

This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on inf...

Marketing and Management Sciences
  • Language: en
  • Pages: 640

Marketing and Management Sciences

This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.

Strategic Innovative Marketing
  • Language: en
  • Pages: 556

Strategic Innovative Marketing

  • Type: Book
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  • Published: 2017-06-02
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  • Publisher: Springer

This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and ...

Strategic Marketing in Fragile Economic Conditions
  • Language: en
  • Pages: 300

Strategic Marketing in Fragile Economic Conditions

  • Type: Book
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  • Published: 2014-06-30
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  • Publisher: IGI Global

"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.

Semantic Web Technologies
  • Language: en
  • Pages: 400

Semantic Web Technologies

  • Type: Book
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  • Published: 2022-10-17
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  • Publisher: CRC Press

Semantic web technologies (SWTs) offer the richest machine-interpretable (rather than just machine-processable) and explicit semantics that are being extensively used in various domains and industries. This book provides a roadmap for semantic web technologies (SWTs) and highlights their role in a wide range of domains including cloud computing, Internet of Things, big data, sensor network, and so forth. It also explores the prospects of these technologies including different data interchange formats, query languages, ontologies, Linked Data, and notations. The role of SWTs in ‘epidemic Covid-19’, ‘e-learning platforms and systems’, ‘block chain’, ‘open online courses’, and â...

ICTR 2022 5th International Conference on Tourism Research
  • Language: en
IBSS: Economics: 2002 Vol.51
  • Language: en
  • Pages: 675

IBSS: Economics: 2002 Vol.51

  • Type: Book
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  • Published: 2013-05-13
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  • Publisher: Routledge

First published in 1952, the International Bibliography of the Social Sciences (anthropology, economics, political science, and sociology) is well established as a major bibliographic reference for students, researchers and librarians in the social sciences worldwide. Key features * Authority: Rigorous standards are applied to make the IBSS the most authoritative selective bibliography ever produced. Articles and books are selected on merit by some of the world's most expert librarians and academics. *Breadth: today the IBSS covers over 2000 journals - more than any other comparable resource. The latest monograph publications are also included. *International Coverage: the IBSS reviews schol...

Publishers' International ISBN Directory
  • Language: en
  • Pages: 1656

Publishers' International ISBN Directory

  • Type: Book
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  • Published: 2002
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  • Publisher: Unknown

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Marketing and Management Sciences
  • Language: en
  • Pages: 640

Marketing and Management Sciences

This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization. Contents:Administrative Faculties of Academic Leaders (D P Sakas & T E Simos)Natural Dri...