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CIM Coursebook: The Marketing Planning Process
Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading...
Decision Support Systems VI - Addressing Sustainability and Societal Challenges
This book constitutes the refereed proceedings of the Second International Conference on Decision Support Systems Technology, ICDSST 2016, held in Plymouth, UK, May 23-25. The theme of the event was “Decision Support Systems Addressing Sustainability & Societal Challenges”, organized by the EURO (Association of European Operational Research Societies) working group of Decision Support Systems (EWG-DSS). The 15 full papers presented in this book were selected out of 51 submissions after being carefully reviewed by internationally experts from the ICDSST 2016 Program Committee and external invited reviewers. The selected papers are representative of current and relevant research activities in various areas of decision support systems, such as sustainability and societal challenges; risk management and project portfolio management; business intelligence and knowledge management; and technologies to improve system usability.
ECKM2014-Proceedings of the 15th European conference on Knowledge Management
The world economy in which we are living poses challenges that lead to a realization that 'more of the same' will be difficult to sustain. This provides an illustration that, in order to create new or modified knowledge practices, strengthen customer relationships and thus positively influence customer satisfaction, organizations must be flexible in configuring (combining) knowledge and knowledge structures in a way that is appropriate for delivering value to the customer. It must simultaneously develop effective strategies for updating the knowledge of its staff members necessary for underpinning the creation and delivery of appropriate knowledge services. Thus, unlearning (forgetting) beco...
Curriculum, Teachers and Technology in the Turkish and International Contexts
This volume addresses problems and emerging trends in curriculum and technology, and discusses educational matters at the intersection of national and international challenges. It takes the reader on a journey considering issues in curriculum research and practice and developments in teacher education and technology. The book also shows that curriculum as an applied discipline has direct and indirect influences not only on schooling, but also on uncertainties of society, vulnerable groups and global changes. It will be of great interest to curriculum scholars, educators and practitioners, especially when distance education and remote teaching are on the agenda of all education systems throughout the world.
Social Informatics
This book constitutes the refereed proceedings of the 13th International Conference on Social Informatics, SocInfo 2022, which took place in Glasgow, UK, during October 19-21, 2022. The 22 full papers, 8 short papers, and 4 late breaking papers included in this book were carefully reviewed and selected from 102 submissions. The deal with topics ranging from information-system design on social concepts to analyzing complex social systems using computational methods or explore socio-technical techniques using social sciences methods.
British Foreign Policy
Britain has been a significant voice in global politics in the last two decades and its impact on world events far outweighs its material resources. But how does a small island on the edge of Europe continue to exercise this level of power on an international scale? What kind of actor is Britain internationally? And what future challenges will confront British foreign policymakers in a multi-polar world of emerging powers? In this comprehensive introduction to British foreign policy today Jamie Gaskarth addresses these and other key questions. Against a rich historical backdrop, he examines the main actors and processes involved in British foreign policy-making as well as the role played by ...
Towards Autonomous Robotic Systems
This book constitutes the refereed proceedings of the 12th Annual Conference Towards Autonomous Robotics Systems, TAROS 2011, held in Sheffield, UK, in August/September 2011. The 32 revised full papers presented together with 29 two-page abstracts were carefully reviewed and selected from 94 submissions. Among the topics addressed are robot navigation, robot learning, human-robot interaction, robot control, mobile robots, reinforcement learning, robot vehicles, swarm robotic systems, etc.
Proceedings of the 2nd EWG-DSS International Conference on Decision Support System Technology - ICDSST 2016
Plymouth, UK, 23-25 May 2016
A Dictionary of International Trade Organizations and Agreements
This new title examines international trade organizations and the agreements that govern them.
