Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Sold American
At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship. Advertisers, McGovern shows, used nationalist ideals, icons, and political language to define consumption as the foundation of the pursuit of happiness. Consumer advocates, on the other hand, viewed the market with a republican-inspired skepticism and fought commercial incursions on consumer independence. The result, says McGovern, was a redefinition of the citizen as consumer. The articulation of an "American Way of Life" in the Depression and World War II ratified consumer abundance as the basis of a distinct American culture and history.
The City Record
None
Getting and Spending
The developing history of consumption is not so much a separate field, as a prism through which many aspects of social and political life may be viewed. The essays in this collection represent a variety of approaches in Europe and America; yet their commonalities suggest recent directions in the scholarship, raising such themes as consumption and democracy, the development of a global economy, the role of the state, the centrality of consumption to Cold War politics, the importance of the Second World War as a historical divide, the language of consumption, the contexts of locality, race, ethnicity, gender, and class, and the environmental consequences of twentieth-century consumer society. Implicitly, and sometimes explicitly, they explore the role of the historian as social, political, and moral critic. The essays discuss products, corporate strategies, government policies, and ideas about consumption. Unlike other studies of twentieth-century consumption, this book provides international comparisons.
Moderate Modernity
Focusing on the fate of a Berlin-based newspaper during the 1920s and 1930s, Moderate Modernity: The Newspaper Tempo and the Transformation of Weimar Democracy chronicles the transformation of a vibrant and liberal society into an oppressive and authoritarian dictatorship. Tempo proclaimed itself as “Germany’s most modern newspaper” and attempted to capture the spirit of Weimar Berlin, giving a voice to a forward-looking generation that had grown up under the Weimar Republic’s new democratic order. The newspaper celebrated modern technology, spectator sports, and American consumer products, constructing an optimistic vision of Germany’s future as a liberal consumer society anchored...
The Routledge History of American Foodways
The Routledge History of American Foodways provides an important overview of the main themes surrounding the history of food in the Americas from the pre-colonial era to the present day. By broadly incorporating the latest food studies research, the book explores the major advances that have taken place in the past few decades in this crucial field. The volume is composed of four parts. The first part explores the significant developments in US food history in one of five time periods to situate the topical and thematic chapters to follow. The second part examines the key ingredients in the American diet throughout time, allowing authors to analyze many of these foods as items that originate...
A Thirst for Empire
Introduction: A soldiers' tea party in Surrey -- Part I. Anxious relations -- "A China drink approved by all physicians" : setting the early modern tea table -- The temperance tea table : making a sober consumer culture in the nineteenth century -- "A little opium, sweet words, and cheap guns" : planting a global industry in Assam -- Packaging China : advertising food safety in a global marketplace -- Part II. Imperial tastes -- Industry and empire : manufacturing imperial tastes in Victorian Britain -- The planter abroad : building foreign markets in the fin-de-siecle -- "Every kitchen an empire kitchen": the politics of imperial consumerism -- "Tea revives the world" : selling vitality during the Depression -- "Hot drinks means much in the jungle" : tea in the service of war -- Part III. Aftertastes -- Leftovers? : an imperial industry at the end of empire -- "Join the tea set" : youth, modernity, and the legacies of empire during the swinging sixties
