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Presenting Science to the Public
Abstract: A text for science professionals, prepared by a physician who has specialized in scientific communication, presents practical guidelines for conveying abstruse, difficult, or highly technical information to nontechnical audiences. The text sets out the basic principles of communication and illustrates these principles from the author's personal experiences. The material is organized into 2 principal parts: the first deals with presenting science through the mass media; the second considers presenting science directly to the public. General principles for communicating science to the public also are discussed. (wz).
The Web of Knowledge
This new ASIST monograph is the first to comprehensively address the history, theory, and practical applications of citation analysis, a field which has grown from Garfield's seed of an idea, and to examine its impact on scholarly research forty years after its inception. In bringing together the analyses, insights, and reflections of more than thirty-five leading lights, editors Cronin and Atkins have produced both a comprehensive survey of citation indexing and its applications and a beautifully-realized tribute to Eugene Garfield and his vision, in honor of his seventy-fifth birthday.
A Philosophy of the Possible
In this book, Mikhail Epstein offers a systematic theory of modalities (possible, actual, necessary) and their impact on the philosophy and culture of modernity and postmodernity, focusing on the creative potentials of possibilistic thinking for the humanities.
Academic Writing
Writing is crucial to the academic world. It is the main mode of communication among scientists and scholars and also a means for students for obtaining their degrees. The papers in this volume highlight the intercultural, generic and textual complexities of academic writing. Comparisons are made between various traditions of academic writing in different cultures and contexts and the studies combine linguistic analyses with analyses of the social settings in which academic writing takes place and is acquired. The common denominator for the papers is writing in English and attention is given to native-English writers' and non-native writers' problems in different disciplines. The articles in the book introduce a variety of methodological approaches for analyses and search for better teaching methods and ways of improving the syllabi of writing curricula. The book as a whole illustrates how linguists strive for new research methods and practical applications in applied linguistics.
Citation Analysis in Research Evaluation
This book is written for members of the scholarly research community, and for persons involved in research evaluation and research policy. More specifically, it is directed towards the following four main groups of readers: – All scientists and scholars who have been or will be subjected to a quantitative assessment of research performance using citation analysis. – Research policy makers and managers who wish to become conversant with the basic features of citation analysis, and about its potentialities and limitations. – Members of peer review committees and other evaluators, who consider the use of citation analysis as a tool in their assessments. – Practitioners and students in t...
Design Studies
In an age of globalization and connectivity, the idea of "mainstream culture" has become quaint. Websites, magazines, books, and television have all honed in on ever-diversifying subcultures, hoping to carve out niche audiences that grow savvier and more narrowly sliced by the day. Consequently, the discipline of graphic design has undergone a sea change. Where visual communication was once informed by a designer's creative intuition, the proliferation of specialized audiences now calls for more research-based design processes. Designers who ignore research run the risk of becoming mere tools for communication rather than bold voices. Design Studies, a collection of 27 essays from an interna...
Sexuality in America
Now available in a new paperback edition, this survey is different in both breadth and scope from all other reports on sexuality in the United States. It covers every topic imaginable, from a multicultural point of view, in order to reflect fully the complex society in which we live: the biological, psychological, social, and spiritual aspects of our sexual lives.
