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Pop Culture Yoga: A Communication Remix was born out of a series of questions about the paradoxical nature of yoga: How do individuals and groups define yoga? What does it mean to “practice yoga,” and what does this practice involve? What are some of the most important principles, guidelines, or philosophical tenets of yoga that shape people’s definitions and practices? Who has the power and authority to define yoga? What are the limits, if any, of shared definitions of yoga? Kristen C. Blinne explores the myriad ways “yoga” is communicatively constructed and defined in and through popular culture in the United States. In doing so, Blinne offers insight into the many identity work ...
"From 1958 to 1978 in New York a series of atmospheric irruptions emerged in the history of music, fraught with dissonance, obscurity, and volume. Beyond expanding musical resources into dissonance and noise with a familiar polemical edge, a group of musicians were thinking with sound: crafting metaphysical portals, aiming one to go somewhere, to get out of oneself. For many artists and thinkers of the postwar period, the self was taken to be ideological, given, normal. Their strange, intense, disorienting music was a way out, beyond, through the other, through the collective, through an ecstatic mystery. Their work had material underpinnings: radios, amplifiers, televisions, multi-track rec...
"Can you draw a clear line through American history from the Puritans to the "Nones" of today? On the surface, there is not much connective tissue between the former, who often serve as shorthand for a persistent religious fanaticism in the United States, and the almost one quarter of the population who now regularly check the "None" or "None of the above" box when responding to surveys of religious preference. But instead of seeing a disconnect between these two groups separated by time, historian Catherine Albanese insists there is a deep connection that spans the centuries. With a targeted romp through American history from the seventeenth century to the present, Albanese ties together th...
Let’s face and share the pain. This groundbreaking exposé, Under the Yoga Mat, lifts the veil on the underexposed dark side of the history of Yogi Bhajan’s Kundalini Yoga and his revered 3HO Healthy, Happy, Holy community. This is the first book presenting the multifaceted character and extent of the wrongdoings and the tactics used by 3HO leadership to keep the horrific abuse hidden for five decades. This meticulously researched non-fiction work delves deep into the disturbing tragedies that unfolded when Harbhajan, a 39-year-old Sikh-born Indian customs officer, arrived in Los Angeles in 1968, posing as a master of Kundalini Yoga. Through a thoughtful selection of testimonies, histori...
Shape Shifters presents a wide-ranging array of essays that examine peoples of mixed racial identity. Moving beyond the static “either/or” categories of racial identification found within typical insular conversations about mixed-race peoples, Shape Shifters explores these mixed-race identities as fluid, ambiguous, contingent, multiple, and malleable. This volume expands our understandings of how individuals and ethnic groups identify themselves within their own sociohistorical contexts. The essays in Shape Shifters explore different historical eras and reach across the globe, from the Roman and Chinese borderlands of classical antiquity to medieval Eurasian shape shifters, the Native pe...
"This book reconstructs the tantalizing tale of Sri Sabhapati Swami (ca. 1828-1923/4), today a little-known swami who was originally from Tamil Nadu in southern India, and historically contextualizes a fascinating type of yoga that Sabhapati claimed would lead to an experience of being "like a tree universally spread." The practical method of having this experience, in technical terms called the samadhi or "composure" of sivarajayoga or the "Royal yoga for siva," was published in English and multiple Indic languages and lavishly illustrated in diagrams on subtle and physical bodies. This book is the first book-length treatment on Sabhapati Swami, scholarly or otherwise, and uses critically-e...
In Happy Warriors, iconic voice of esoteric spirituality Mitch Horowitz provides an enthralling literary survey of the lives and ideas of the most remarkable figures in positive-mind spirituality, opening a fresh window on the history and practice of New Thought. Writing with drama, erudition, and practical, hands-on ideas, Mitch reconsiders popular icons including Napoleon Hill, Neville Goddard, Wallace D. Wattles, Emile Coué, Joseph Murphy, Florence Scovel Shinn, and more. Mitch also writes about deeply influential figures who have never before been historically profiled, including Magic of Believing author Claude M. Bristol, Psycho-Cybernetics author Maxwell Maltz, and remarkable mind-bo...
In the late 19th and early 20th centuries, Buddhism in Asia was transformed by the impact of colonial modernity and new technologies and began to spread in earnest to the West. Transnational networking among Asian Buddhists and early western converts engendered pioneering attempts to develop new kinds of Buddhism for a globalized world, in ways not controlled by any single sect or region. Drawing on new research by scholars worldwide, this book brings together some of the most extraordinary episodes and personalities of a period of almost a century from 1860-1960. Examples include Indian intellectuals who saw Buddhism as a homegrown path for a modern post-colonial future, poor whites ‘goin...
“. . . to suddenly discover yourself existing . . . .” Our Stories: An Introduction to South Asian America is an anthology rooted in community. Bringing together the voices of sixty-four authors—including a wide range of scholars, artists, journalists, and community members—Our Stories weaves together the myriad histories, experiences, perspectives, and identities that make up the South Asian American community. This volume consists of ten chapters that explore both the history of South Asian America, spanning from the 1780s through the present day, and various aspects of the South Asian American experience, from civic engagement to family. Each chapter offers stories of struggle, resistance, inspiration, and joy that disrupt dominant narratives that have erased South Asian Americans’ role in U.S. history and made restrictions on our belonging. By combining these narratives, Our Stories illustrates the diversity, vibrancy, and power of the South Asian American community.
Discover how today's biggest brands are using cult-like tactics to capture not just your wallet, but your devotion From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers. This groundbreaking book uncovers: How social media platforms use anxiety-inducing algorithms to keep you trapped in a purchase-panic cycle The secret playbook marketers use to create "bra...