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A Reader in Marketing Communications
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key elements of the twenty-first century promotional mix. Providing a one-stop reference for all those studying marketing communications, this reader tackles the subject from an international perspective. Each chapter is introduced by one of the four editors, each editor being from a different core geographic area - the USA, the Pacific Rim, mainland Europe, and the UK. At the end of each paper questions are posed to test the student readers. Academically rigorous, this essential book contributed to by recognized experts will be a valuable reference for undergraduates and graduates of marketing, communications, business and management.
Kitchen Venom
A novel of political life, betrayal and passion, which lifts the lid on vice within the Palace of Westminster.
Integrated Marketing Communications
Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Integrated Marketing Communications
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today. It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketpla...
Marketing Communications
Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, the book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains. Marketing Communications explores an area of exciting diversity and significant growth, especially as the 21st century unfolds. This is a comprehensive book, with excellent coverage of all key functional areas - from advertising to direct marketing, from marketing public relations to the Internet. But it also contains key theoretical chapters - from information processing to elaboration likelihood, from audience analysis to measuring the success rate.
Collected Interiors
Modern maximalist designer Philip Mitchell reveals his talent for blending collections, family heirlooms, contemporary art, and accessories in visually creative environments that are brimming with personality, color, authenticity, and warmth. The elegant, clean classicism of Philip Mitchell’s style is on full display in these homes, where he masterfully incorporates a wide-ranging mix of antiques, vintage collectibles, and contemporary pieces—everything from inherited furniture collections to modern art—in rooms that are filled with memories and warmth. As a master of what he calls modern maximalism, Mitchell embraces the challenge of taking wonderful things that a homeowner already ha...
The Builders
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Philip's City
In this major revision of his prize-winning 1998 book, Bethsaida: Home of the Apostles, Fred Strickert presents nonspecialist readers with the latest findings in the ongoing excavation and evaluation of et-Tell, now identified by many archaeologists as the site of biblical-era Bethsaida. New discoveries have linked the site back to the Iron Age time of David and revealed new connections to the tetrarch Philip and his family. Strickert develops an explanation for the decline and destruction of the city sharply different from his previous conclusion. Readers of Bethsaida: Home of the Apostles will want to follow the story into this sequel.
