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Reimagining Business History
A vigorous call for rethinking the field of business history. Business history needs a shake-up, Philip Scranton and Patrick Fridenson argue, as many businesses go global and cultural contexts become critical. Reimagining Business History prods practitioners to take new approaches to entrepreneurial intentions, company scale, corporate strategies, local infrastructure, employee well-being, use of resources, and long-term environmental consequences. During the past half century, the history of American business became an unusually active and rewarding field of scholarship, partly because of the primacy of postwar American capital, at home and abroad, and the rise of a consumer culture but als...
Proprietary Capitalism
A careful reconstruction of the rise of textile capitalism in the Quaker City.
Endless Novelty
Flexibility, specialization, and niche marketing are buzzwords in the business literature these days, yet few realize that it was these elements that helped the United States first emerge as a global manufacturing leader between the Civil War and World War I. The huge mass production-based businesses--steel, oil, and autos--have long been given sole credit for this emergence. In Endless Novelty, Philip Scranton boldly recasts the history of this vital episode in the development of American business, known as the nation's second industrial revolution, by considering the crucial impact of trades featuring specialty, not standardized, production. Scranton takes us on a grand tour through Americ...
Beauty and Business
Beauty seems simple; we know it when we see it. But of course our ideas about what is attractive are influenced by a broad range of social and economic factors, and in Beauty and Business leading historians set out to provide this important cultural context. How have retailers shaped popular consciousness about beauty? And how, in turn, have cultural assumptions influenced the commodification of beauty? The contributors here look to particular examples in order to address these questions, turning their attention to topics ranging from the social role of the African American hair salon, and the sexual dynamics of bathing suits and shirtcollars, to the deeper meanings of corsets and what the Avon lady tells us about changing American values. As a whole, these essays force us to reckon with the ways that beauty has been made, bought, and sold in modern America.
Figured Tapestry
Figured Tapestry is a study of industrial maturity and decline, focused on the Philadelphia textile trades from the era of the Knights of Labor through World War II. Unlike the bulk fabric enterprises of New England and the South, Quaker City textile firms were 'flexible specialists,' combining skilled labor, versatile technologies, and quick responsiveness to demand shifts to create a vast array of seasonal goods. Scranton assesses the significance and limits of industrial versatility, owner-operated businesses, craft labor and its organizations, and the agglomeration of specialist mills in urban districts. An interdisciplinary blend of business, labor, urban, and economic history, industrial geography, and the history of technology, Figured Tapestry illuminates the hidden world of batch production, the 'other side' of American industrialization, and highlights both the benefits and the hazards of flexibility, a matter of moment to those who seek to reorient current manufacturing away from the rigidities of mass production.
Industrializing Organisms
First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Food Nations
This original collection abandons culinary nostalgia and the cataloguing of regional cuisines to examine the role of food and food marketing in constructing culture, consumer behavior, and national identity.
Work Sights
None
The Rise of Marketing and Market Research
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
The Emergence of Routines
This book explains how things get organized and how routines emerge in businesses and business life. The chapters explore historical episodes in a wide variety of settings, and encourage a view of firm operations and development that is much more realistic, and much more practically helpful, than the standard economic perspective.
