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How collages reveal your deepest thoughts: A guide to consumers' minds
A deeper understanding of how consumers think, feel and act is vital to the success of management and provides valuable information for managerial decision making in many areas of business. One key to this understanding is brand knowledge, which is the representation of a brand in consumers’ minds. Unfortunately, a substantial amount of relevant knowledge within people’s minds is unconscious and cannot be retrieved, accessed and recalled by consumers. As a consequence, certain methods of retrieval are required, such as projective techniques. The method this book works with is the collage technique, an expressive projective method. The aim of this book is to create a multi-layered approach that facilitates the interpretation of collages without the need of any additional information given by the participants, based on metaphor analysis, color theory, a communication model and structural analysis.
How Collages Reveal Your Deepest Thoughts
Thesis (M.A.) from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Innsbruck (Institut f r Strategisches Management, Marketing und Tourismus), language: English, abstract: A deeper understanding of how consumers think, feel and act is vital to the success of management and provides valuable information for managerial decision making in many areas of marketing. One key to this understanding is brand knowledge. Customer brand knowledge is the representation of a brand in consumers' minds. This thesis focuses on a visual-based view stating that brand knowledge is rather image-based as opposed to ...
Return to the Philippines
With the Leyte Campaign the War in the Pacific entered a decisive stage. The period of limited offensives, bypassing, and island hopping was virtually over. American troops in greater numbers than ever before assembled in the Pacific Theater, supported by naval and air forces of corresponding size, fought and overcame Japanese forces of greater magnitude than any previously met. Though the spotlight is on the front-line fighting, the reader will find in this volume a faithful description of all arms and services performing their missions. The account is not exclusively an infantry story. It covers as well the support of ground fighting on Leyte by large-scale naval operations and by land-based air power under the most adverse conditions. In addition, careful attention to logistical matters, such as the movement of supplies and the evacuation of the wounded, gives the reader a picture of the less spectacular activities of an army in battle.
Leyte: the Return to the Philippines
The landing of American forces on Leyte and the successful conclusion of a campaign which led to the severance of the Japanese mainland from its southern empire.
