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Introduction to Mass Communications
The twelfth edition of Introduction to Mass Communications accomplishes two goals essential for a mass communications textbook on the threshold of the twenty-first century. It plunges into the stimulating, still uncertain electronic realm of cyberspace. At the same time, it also examines traditional mass media with the depth and perception associated with previous editions. This text is user-friendly and replete with up-to-the-minute insights into contemporary mass communications practice. In a scholarly manner, Agee and Ault describe the historical evolution that has brought today's methods and ethical principles into being. The following features are new to this edition: mass media tie-ins with the Internet discuss opportunities and problems involved in media use of the Internet; far-reaching effects of the Telecommunications Reform Act of 1996 are covered in an extended box and noted in many chapters; the media's role in the O. J. Simpson murder case provides revealing insights into the relationship between the media and the public; and Media Questions to Think About encourage student thinking and critical analysis of concepts.
Springboard To Berlin
Early on the morning of November 8th, 1942, Allied invasion forces struck simultaneously at half a dozen places in North Africa. From that moment news of the campaign poured out from innumerable points up and down the coast. Obviously no one person could be everywhere at once, or could hope to tell the complete story. This could only be done by the collaboration of several of those who were there. Springboard to Berlin is the work of four correspondents of the United Press. John A. Parris, Jr. in the London office was in an excellent position to give us a glimpse of what went on before those convoys finally slipped through the Straits of Gibraltar (Part I). He also covers Oran (Part V), havi...
Public Relations
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Public Relations Writing
Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. Now published by Sage Publications, this edition has been updated throughout to include current events and Web addresses. Core content includes such subject areas as news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, global communication and the Internet.
