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Of Peninsulas and Archipelagos
Comprising 11 countries and hundreds of languages from one of the most culturally diverse regions in the world, the chapters in this collection explore a wide range of translation issues. The subject of this volume is set in the contrasted landscapes of mainland peninsulas and maritime archipelagos in Southeast Asia, which, whilst remaining a largely minor area in Asian studies, harbors a wealth of textual heritage that opens to inquiries and new readings. From the post-Angkor Cambodia, the post-colonial Viantiane, to the ultra-modern Singapore metropolis, translation figures problematically in the modernization of indigenous literatures, criss-crossing chronologically and spatially through ...
Appraisal and the Transcreation of Marketing Texts
This book contributes to growing debates on transcreation, applying an appraisal framework to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation and set out transcreation as an area of study in its own right. The volume charts the origins of the term "transcreation", emerging from the interplay of established concepts of translation, creation, localisation, and adaptation and ongoing debates on what should be transcreated and how. Using these dialogues as a point of departure, Ho outlines a way forward for transcreation research by advocating for the use of an appraisal framework, taken from work in systemic functional linguistics and employed...
Translationality
This book defines "translationality" by weaving a number of sub- and interdisciplinary interests through the medical humanities: medicine in literature, the translational history of medical literature, a medical (neuroscience) approach to literary translation and translational hermeneutics, and a humanities (phenomenological/performative) approach to translational medicine. It consists of three long essays: the first on the traditional medicine-in-literature side of the medical humanities, with a close look at a recent novel built around the Capgras delusion and other neurological misidentification disorders; the second beginning with the traditional history-of-medicine side of the medical humanities, but segueing into literary history, translation history, and translation theory; the third on the social neuroscience of translational hermeneutics. The conclusion links the discussion up with a humanistic (performative/phenomenological) take on translational medicine.
Translating Home in the Global South
This collection explores the relationships between acts of translation and the movement of peoples across linguistic, cultural, and physical borders, centering the voices of migrant writers and translators in literatures and language cultures of the Global South. To offer a counterpoint to existing scholarship, this book examines translation practices as forms of both home-building and un-homing for communities in migration. Drawing on scholarship from translation studies as well as eco-criticism, decolonial thought, and gender studies, the book’s three parts critically reflect on different dimensions of the intersection of translation and migration in a diverse range of literary genres an...
Translation and Global Asia
The present volume originates from "The Fourth Asian Translation Traditions Conference" held in Hong Kong in December 2010. The conference generated stimulating discussions relating to the richness and diversity of nonWestern discourses and practices of translation, focusing on translational exchanges between nonWestern languages,and the change and continuity in Asian translation traditions. Translation and Global Asia shows a rich diversification of historical and geographical interests, and covers a broad array of topics, ranging from ninthcentury Buddhist translation in Tibet to twentyfirstcentury political translation in Malaysia. This collection is strikingly rich. Its authors deal with...
Systematically Analysing Indirect Translations
This volume applies digital humanities methodologies to indirect translations in testing the concatenation effect hypothesis. The concatenation effect hypothesis suggests that indirect translations tend to omit or alter identifiably foreign elements and also tend not to identify themselves as translations. The book begins by introducing the methodological framework to be applied in the chapters that follow and providing an overview of the hypothesis. The various chapters focus on specific aspects of the hypothesis that relate to specific linguistic, stylistic, and visual features of indirect translations. These features provide evidence that can be used to assess whether and to what extent the concatenation effect is in evidence in any given example. The overarching aim of the book is not to demonstrate or falsify the veracity of the concatenation effect hypothesis or to give any definitive answers to the research questions posed. Rather, the aim is to pique the curiosity and provoke the creativity of students and researchers in all areas of translation studies who may never have considered indirect translation as relevant to their work.
Trajectories of Translation
This book builds on Marais’s innovative A (Bio)Semiotic Theory of Translation to explore the implications of this conceptualization of translation as the semiotic work from which social-cultural reality emerges and chart the way forward for applications in empirical research. The volume brings together some of the latest developments in biosemiotics, social semiotics and Peircean semiotics with emergent work in translation studies towards better understanding the emergence of trajectories in society-culture through semiotic processes. The book further develops lines of thinking around thermodynamics in the work of Terrence Deacon to consider the ways in which ideas emerge from matter, creating meaning, and its opposites, namely the ways in which ideas constrain matter. Marais links these theoretical strands to empirical case studies in the final three chapters towards operationalizing these concepts for further empirical work. This book is aimed at academics in the fields of translation studies, semiotics, multimodal/multimedial studies, cultural studies and development studies. It will also be applicable to postgraduate students in these fields.
Interactional Dynamics in Remote Interpreting
This collection introduces an innovative micro-analytical approach to interaction management in remote interpreting, offering new insights into our understanding of the conversational dynamics of remote dialogue interpreting. The book calls attention to the need for greater reflection on the impact of the increased use of remote interpreting via telephone and video link, particularly in light of the COVID-19 pandemic, on the already complex interactional dynamics of communication in dialogue interpreting settings. Featuring perspectives from both established and emerging scholars, the volume explores both the signals and mechanisms of interaction management and the effects of context in such...
Audio Description for the Arts
This book traces the development of audio description (AD), a form of audiovisual translation delivered orally and consumed aurally that makes visual elements accessible primarily to people who are visually impaired, and in particular, art AD as an emergent sub-genre. Perego reflects on the static arts and the role of modern museums as key sites for art AD and multisensory environments that create memorable experiences for visitors. Based on professional, pre-recorded British and American English AD scripts, this book outlines the textual and linguistic features of art AD and its most relevant textual patterns. It explores diverse AD practices across different contexts, including stand-alone...
Translation Studies and Ecology
This innovative collection explores the points of contact between translation practice and ecological culture by focusing on the relationship between ecology and translation. The volume’s point of departure is the idea that translations, like all human activities, have a relational basis. Since they depend on places and communities to which they are addressed as well as on the cultural environment which made them possible, they should be understood as situated cultural practices, governed by a particular political ecology. Through the analysis of phenomena that relate translation and ecological culture (such as the development of ecofeminism; the translation of texts on nature; translation...
