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Commerce America
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Translation and Tourism
This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society. The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and offers a platform for making TPM translation more streamlined, efficient and easily communicated. Using the English-Malay language combination as a case study, the book analyses tourism discourse and includes a road test of the CCT model on actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best practices in the industry round out the book, which offers valuable insights not only for researchers but also, and more importantly, various stakeholders in the translation, tourism and advertising industries.
Bfm
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Battle of Britain The Movie
Released in 1969, the film Battle of Britain went on to become one of the most iconic war movies ever produced. The film drew many respected British actors to accept roles as key figures of the battle, including Sir Laurence Olivier as Hugh Dowding and Trevor Howard as Keith Park. It also starred Michael Caine, Christopher Plummer and Robert Shaw as squadron leaders. As well as its large all-star international cast, the film was notable for its spectacular flying sequences which were on a far grander scale than anything that had been seen on film before. At the time of its release, Battle of Britain was singled out for its efforts to portray the events of the summer of 1940 in great accuracy...
Who Owns Whom
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Promotional Strategies and New Service Opportunities in Emerging Economies
Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency. Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry.
Introduction to Sport Marketing
Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available. N...
Schools for Health and Sustainability
Schools are unique places. They pay a central role in the formation of young people. The importance of how young people are educated and how they are encouraged to live and learn cannot be underestimated. This book advocates for the fostering of agency not only amongst school personnel but also amongst younger generations for health and sustainability. It provides the reader with a new lens with which to discover health promoting schools and education for sustainable development. It invites the reader to look more deeply into both and to accompany the authors on a journey of discovery of the real potential for each to enhance the practice of schooling.
Lake Tourism
Lakes are some of the world's most popular tourism attractions. This text presents comprehensive overviews of lake tourism, including branding and marketing, visitor management and planning, historical and cultural dimensions, and environmental quality.
Social Capital
Social capital may be defined as social networks, the norms of reciprocity and trust that arise from them, and the application of these assets in achieving mutual objectives. Social capital is quite important for the efficient performance of modern economies and for the development of a stable liberal democracy. The creation of networks and trust, ideas central to mainstream thinking about social capital, seem to be fundamental in allowing change to occur smoothly. This book proposes certain designs, that appear to encourage the social interactions of sense of belonging that lie at the heart of the idea about social capital. The role of social capital in the strategic organisation of family businesses are also explored. While managers at other firms and government bureaucratic officials have a positive and monotonic relationship with performance, that for social capital from politicians has a negative relationship with performance for non-family businesses.
