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Innovative Management Practices—An Interdisciplinary Approach with special reference to the New Normal
‘Innovative Management Practices—An Interdisciplinary Approach’ is a collection of innovative research work that improves understanding and collaboration in business, management, and technology in Asia in the 21st century. This edited book is ideal for managers, executives, academicians, researchers, decision-makers, policymakers, industry practitioners and students. The edited volume highlights topics such as capital markets, financial management, marketing strategy, consumer behavior, leadership and change management, corporate culture, teamwork and technology innovation in business and e-commerce. This volume is also intended to serve as a breeding ground for future researchers addressing the new normal for business.
Developing Relationships, Personalization, and Data Herald in Marketing 5.0
Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of exponential growth and better living for humanity. Businesses must break the divide to ensure that technological advancement will move forward and not be welcomed with resentment. Developing Relationships, Personalization, and Data Herald in Marketing 5.0 contrasts the advantages and disadvantages of modern marketing over traditional marketing and focuses on identifying how companies and society can be benefited by the technological advancement of marketing. Covering topics such as customer engagement, neuromarketing, and review rating prediction, this premier reference source is an essential resource for business leaders, marketing professionals, students and educators of higher education, university libraries, researchers, and academicians.
INNOVATION, ENTREPRENEURSHIP AND ECONOMIC DEVELOPMENT
Economic growth involves sustained and equitable gains in per capita income, as well as structural shifts in an economy's product mix towards better value-added commodities and more effective manufacturing processes. Entrepreneurs can promote the reallocation of resources from less productive to more productive uses, which will help the economy grow. Entrepreneurs frequently act as innovators, introducing novel products and technologies to the market, developing fresh products, methods, and concepts, as well as commercializing new information. But it's a common misconception that innovation by businesspeople has less of an impact on growth in low-income developing nations than it does in more developed ones. This book's goal is to offer fresh viewpoints on three issues related to innovation and entrepreneurship in developing nations: What effect does innovation have on growth? This book is an edited book where authors have contributed their original research papers.
Contemporary Issues of Industrial Relations
The book "Contemporary Issues of Industrial Relations" has been written to meet the necessities of the business administration students of postgraduate and undergraduate levels through the elucidation of the basic concepts of industrial relations and their managerial applications. The research scholars in human resource management, personnel management and industrial relations fields will also find this book appropriate and helpful. Due to its application-orientated approach, it is also an important resource for the working industrial professionals and other professionals active in training and consultancy. This book explains the industrial relations in the context of the recent trends and contemporary issues of Indian industries and covers the major factors, conceptual and legal systems, significant issues like labour policy and law reforms, impact of technological changes, etc. The book also describes the various approaches to maintain and develop optimal industrial relations. For more details, please visit https: //centralwestpublishing.com
Technology Management in Business
Technology is considered to be a determining factor which shapes the direction in society, business and nation. Today, technology has become an integral and essential part of businesses and organizations for developing efficiency, productivity and competitive advantage. Managing technology is a method of operation that leverages human resources, technology and other business assets by optimizing the relationships between the technology functions of the business enterprise. The speed of development of new technology and processes necessitates a structured approach for managing technology in businesses. In technology management, strategic decisions related to technology are made taking integra...
Life Matters
"As the home front and the work front become increasingly integrated in contemporary life, success--or failure--in either has an undeniable effect on the other. But it is possible to keep both areas moving forward in positive ways. In this much anticipated book, A. Roger Merrill and Rebecca Merrill show readers how to navigate the critical relationships between time and money, work and family, to create a harmonious, success-enhancing dynamic between each. Life Matters guides readers in how to spend time and money in ways that translate the personal values and goals that matter most into daily life experience."--Publisher's description.
Introduction to Digital Marketing in the Pharmaceutical Industry
In the pharmaceutical industry, digital is still too often used as "another media" in a marketing campaign. The measure of performance is limited to the number of visits on a web site and the calculation of the return on investment remains a taboo. It is time to stop behaving like amateurs. Digital marketing should never be exclusively given to a junior employee who proudly added "comfortable with digital tools" to his resume simply because he managed the Facebook page of his student association! It is time for product managers to stop blindly trusting expensive communication agencies when they propose flashy technologies and buzzwords to create trendy tools to meet the marketers' - but not ...
HBR Guide to Work-Life Balance
Stop running on empty. Every day you juggle the many components that fill your life. Between work and family commitments, volunteer work, hobbies, and managing your physical and mental health, it's easy to feel overwhelmed and that you’re letting someone down or neglecting some aspect of your life. But you can find ways to honor all of your commitments without collapsing. The HBR Guide to Work-Life Balance will help you: Evaluate and adjust your priorities Manage expectations Set and spend your time budget Make plans--and backup plans Understand how to make trade-offs Prioritize self-care Discover what works for you
Neuromarketing For Dummies
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package ...
Women-headed Households
Households headed by women are a growing presence worldwide. This is the first book to focus on their diversity and dynamics in developing countries. Set within the context of global trends and debates on female household headship, and using case-study material based on interviews with low-income women in Mexico, Costa Rica and the Philippines, the analysis explores the reasons for the formation and increase in women-headed households in different parts of the world, and their capacity for survival in societies where male-headed households are both the norm and ideal.
