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Made In Future
In this new age, marketers, media owners, agencies and content creators tend to struggle with the new realities of marketing. Everything they learnt while they were growing up is being challenged, and seems to be growing irrelevant against the disruptors that they face. Marketing thinking, even in some of the world's largest organizations, is disconnected from their own ground-level executions. The game has changed. But they are still playing by the rules of the 1990s. They are set to lose if they keep applying Band-Aids on a broken model and trying to fit the future in the containers of the past. They need a 'native' view of marketing in the digital age. This book provides a conceptual glue. Prashant Kumar, in his groundbreaking new book Made in Future, delves into the principles and applications of marketing strategy in the new age. Rich in research and great case studies, this book is an effort to bridge the two worlds of old school marketing principles and the new consumer and media behaviours.
Kafka Streams - Real-time Stream Processing
The book Kafka Streams - Real-time Stream Processing helps you understand the stream processing in general and apply that skill to Kafka streams programming. This book is focusing mainly on the new generation of the Kafka Streams library available in the Apache Kafka 2.x. The primary focus of this book is on Kafka Streams. However, the book also touches on the other Apache Kafka capabilities and concepts that are necessary to grasp the Kafka Streams programming. Who should read this book? Kafka Streams: Real-time Stream Processing is written for software engineers willing to develop a stream processing application using Kafka Streams library. I am also writing this book for data architects a...
Airborne Particles
Editor Biography:Dr. Prashant Kumar is currently working as a Reader (a UK rank between Associate Professor and Professor) in the Department of Civil and Environmental Engineering at the University of Surrey, UK. He obtained his PhD from the University of Cambridge (UK) after securing a Cambridge-Nehru Scholarship and Overseas Research Scholarship Award; he holds a master degree in Environmental Engineering and Management from the Indian Institute of Technology Delhi (India). Dr Kumar is leading a vibrant research group, focusing on urban air pollution, their measurement using advanced instruments and low-cost sensors, exposure assessment and emission/dispersion modelling. He is currently a ...
Realization
"Everything was perfect, at least for him. Now even a message notification would cheer him up, which was of no importance to him before. Now he spent most of his time with his cellphone. From being Mr. Attitude of college, he had transformed into a lover boy. This was something he had never witnessed or experienced before. This was a great feeling, a never-ending warmth in his heart. These new happenings made his life heaven; after all, it was first time he was experiencing love. He had friends who were his life and now, he had someone who was more than a friend to him. He was happy about his decision to be in love. His life was in full pace and the little emptiness of his heart had been fil...
Image of My Experiences
In the delicate embroidery of life, each thread weaves a story, and "Image of My Experiences" is a collection of poetic reflections that capture the myriad facets of our existence. From the intricate dance of love entwined with the professional journey to the poignant whispers of sorrow that echo through our shared human experience. These verses invite you on a journey through the mosaic of emotions that define our lives. This compilation is a testament to the beauty found in both moments of joy and the shadows of despair, painting an authentic portrait of the human soul navigating the intricate canvas of existence. May these poems resonate with your own experiences, offering solace, understanding, and a mirror to the diverse tapestry of emotions we all carry!!
Speeches from the Desk of the Principal (Driving Growth and Success in the Life of a Student)
Speeches from the Desk of the Principal” (Driving Growth and Success in the Life of a Student) Welcome to a collection of empowering speeches designed to shape the journey of our students towards becoming knowledgeable, culturally aware, and wholesome individuals. As the principal a esteemed institutions, it is their privilege to guide and inspire the students through these assembly speeches, fostering values of discipline, knowledge, and cultural appreciation.
Five Minutes
Five Minutes is a work of fiction. A love story depicting the importance of time. However mundane a moment may seem we would be totally wrong to ignore the impact of time on our lives. The duration does not matter even if it's just five minutes. The story depicts how five minutes caused both devastation and delight in the lives of two young couples. Written in English this book targets a global audience as the story line is a holistic package of love, romance, hate, separation, humour, sex education, campus life etc., highlighting the importance of time in any given situation.
Tax Evasion Through Shares
Tax Evasion Through Shares provides a very useful guide for officers of income tax department to catch the tax evaders who uses share transactions as medium to either evade tax or money laundering. The book , divided in three parts , includes many case laws which have to be consulted while framing assessment of share related cases. The author has also provided insights on tax evasion through derivative transactions and use of closely held companies shares to convert black money to white. The book is written by a tax officer who has devoted twenty years in investigating, enquiring the tax evasion and finally bringing evidences against the tax evaders. The book is primarily a guide for officer of Income Tax Department for investigation in share related cases. The books not only describe the ways of tax evasion, but how to detect, enquire and assess such cases.
An Introduction to Machine Learning
The First Edition of the book ''An Introduction to Machine Learning'' combines theory and practice, explaining important methods such as classical linear and logistic regression, deep learning, and neural network with a detailed explanation, all variants of models, suitable examples, and Python code snippets.
