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Project Marketing
This book is a comprehensive and practical guide to project marketing – a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings. The volume: • Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour. • Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts. • Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability. An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.
International Migration: Caring for Children and Families, An Issue of Pediatric Clinics of North America
In collaboration with Consulting Editor, Dr. Bonita Stanton, Drs. Stephen Ludwig, Andrew Steenhoff, and Julie M. Linton have assembled expert authors to bring current information to pediatricians on the timely topic of International Migration: Caring for Children and Families. The guest editors have addressed the societal issues, community response, and have provided clinical tools. Specific articles are devoted to the following topics: Concern for International Migration- Why Now?; Defining Size and Scope of the Problem; State of Health Services for Refugees and Immigrants; Intersection of Global and Urban; Developing a Community Response; Clinical Tools for Working Abroad with Migrants; Clinical Tools for Working at Home with Migrants; Advocacy Views from City Hall to Capitol Hill; Social, Educational and Psychological Development; Building on Resiliencies of Refugee Families; Overcoming Communication Barriers in Refuge Healthcare; and Building a Global Health Workforce. Readers will come away with the most current information on this important topic.
Design for Manufacturing
CD-ROM contains: Power Point presentations -- Video clips -- Quicktime movies.
Roots of Moondust
Each one of us are fighting our own challenges in our day-to-day lives, aren’t we? But there are some amongst us who brush their shoulders with real-time war, like the Ex-Captain V.H.Makaikar from the Indian Army. Was he born with a silver spoon? Did he aspire for more than what life had to offer him? Did he have to fight other battles in life, other than the army? The veteran nurtured narrative values, like that of courage, perseverance, and self-help. They were key assets for him to achieve his personal and professional goals. The veteran held his values and beliefs close to his chest just the way the Moon held Moondust. He was one such person who never sang his own praises inspite of his towering personality. Hence, his daughter ventured out to sing his unsung song for the readers, while she canvassed his biography in print.
Diagnostic Excellence in the ICU: Thinking Critically and Masterfully, An Issue of Critical Care Clinics, E-Book
In this issue of Critical Care Clinics, guest editor Paul Bergl brings his considerable expertise to the topic of Diagnostic Excellence in the ICU. - Provides in-depth, clinical reviews on the latest updates in Diagnostic Excellence in the ICU, providing actionable insights for clinical practice. - Presents the latest information on this timely, focused topic under the leadership of experienced editors in the field; Authors synthesize and distill the latest research and practice guidelines to create these timely topic-based reviews.
Microbial Technology for Sustainable E-waste Management
This book, besides discussing challenges and opportunities, will reveal the microbe-metal interactions and strategies for e-waste remediation in different ecosystems. It will unveil the recent biotechnological advancement and microbiological approach to sustainable biorecycling of e-waste such as bioleaching for heavy metal extraction, valorization of precious metal, biodegradation of e-plastic, the role of the diverse microbial community in e-waste remediation, genetically engineered microbes for e-waste management, the importance of microbial exopolysaccharides in metal biosorption, next-generation technologies, omics-based technologies etc. It also holds the promise to discuss the conserv...
SCDA
Malaysian-born Soo Chan (Chan Soo Khian) is among the new breed of Southeast Asian architects whose architecture is not only modern and refreshing, but also reflects the spirit of Asia. Having studied and trained in the US, Soo Chan returned to Asia in t
Textile Wastewater Treatment
In this second volume, various materials such as Magnetic-based biocomposites, wheat bran/straw-based biomaterials, peel-based biomaterials, luffa Based Biomaterials, composite polymeric membranes, rice husk, hydroxyapatite etc for treating textile waste water are highlighted. One of the major pollutants in the textiles and fashion sector is textile waste water. Textile wastewater can lead to serious environmental issues if discharged without proper and sufficient treatment. The materials employed along with the technologies available to trate the waste water are the key. There are a lot of advancements in terms materials, technologies employed for textile waste water treatment. Sustainable bio-nano materials and macro molecules play a major role in the efficient textile waste treatment.
Case Studies of Wildlife Ecology and Conservation in India
This volume brings together a collection of case studies examining wildlife ecology and conservation across India. The book explores and examines a wide range of fauna across different terrains and habitats in India, revealing key issues and concerns for biodiversity conservation, with a particular emphasis on the impact of humans and climate change. Cases are as wide ranging as tigers, leopards, sloth bears, pheasants, insects and birds, across a diverse range of landscapes, including forests, wetlands, nature reserves and even a university campus. Split into three parts, Part I focuses on how the distribution of animals is influenced by the availability of resources such as food, water, an...
