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Entrepreneurial Marketing
How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data about market categories and structures that are largely irrelevant to the entrepreneur. This complicates the sales and marketing functions for new products that may be hard for the market to understand in the first place. Entrepreneurial Marketing focuses on this special challenge: new marketing methods for new products. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an "extreme makeover" in the context of innovative products hitting the market. The author stresses effectuation, iterative thinking, principles of affordable loss, adjustment for emerging opportunities, and cooperation with first customers. This new textbook provides students of entrepreneurial marketing with everything they need to know to succeed in their classes as well as practical tools and techniques that will be useful after the exams have finished.
How to Turn Your Million Dollar Idea Into a Reality (from the Man Who Sold MCG)
Do you have a million-dollar idea but aren't sure how to make it a reality? Young entrepreneur Pete Williams can show you where to start! Pete Williams has been referred to as Australia's Richard Branson. At just 21 years of age, Pete embarked on a highly publicised and successful entrepreneurial venture, to sell the Melbourne Cricket Ground, in pieces! In How to turn your million dollar idea into a reality, Pete passes on the techniques he used to sell the G, including: developing your idea to reach a hungry market achieving maximum sales for minimal expense using publicity and leverage structuring your business to suit your lifestyle pricing your products and services for maximum sales tapping into a worldwide market online using networking and team force to build your business. Readers will also gain access to a wealth of free material on Pete's website, including discounts on his marketing seminars and products.
The Origin of the Capitalist Firm
The book addresses the entrepreneurial origin of the capitalist firm and its asymmetric contractual relationships between capitalists, workers, managers and entrepreneurs, and explains the origin of the firm by focusing on entrepreneurship. A hidden action model shows how assigning residual claim to entrepreneurs can provide a better overall incentive; a hidden information model demonstrates that capitalists are given priority and have authority to select the management, because capital can signal entrepreneurial ability; and a general equilibrium entrepreneurial model shows that the equilibrium relationships between different members of the firm depend on the joint distribution of ability, wealth and risk attitudes in the population. Overall, the book reveals that the capitalist firm is more efficient, not only because it provides better incentives but also because it ensures that the most entrepreneurial people control the firm.
The Pandemicpreneur Report
How to Make Money in this New Global Paradigm ... Without Ever Leaving Your Home! On March 11, 2020, the World Health Organization (WHO) declared Coronavirus Disease 2019 (COVID-19) a global pandemic--and life on Earth was never the same again. Roughly eight months later, the virus had infected over 49 million people worldwide and resulted in over 1.2 million reported deaths. Previously specialized medical terms--like social distancing, airborne transmission, community spread and herd immunity--entered the public dialogue. As it became clear that life had been altered for the foreseeable future, individuals and societies at large were forced to develop and implement new ways to maintain or r...
Rise of the Youpreneur
The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business In late 2014, internationally acclaimed blogger and podcaster Chris Ducker coined the term “Youpreneur” to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. Since then, the Youpreneur has risen to the top across sectors. A Youpreneur transcends the old rules of business and builds a sustainable business from the foundation of their experience, interests, and personality—their personal brand. Youpreneurs draw an engaged, loyal audience even as they pursue varying, changing interests. They play by their own rules, and they reap ...
CREATE YOUR DREAM ART BUSINESS: Be a SM-ART PRENEUR
Come discover the secrets of how to start your dream art business, as you join Rashmi Suthar, in her exciting journey as she went from being a student to becoming an architect and then an artist to now an art business coach.
Handbook of Entrepreneurship and Marketing
This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.
E-preneur
The people who utilize crowd power in the new virtual marketplace are the new entrepreneurial leaders of the online age. "e-Preneur" surveys, analyzes, and makes sense of the entire field of Web 2.0 crowd-power companies, and shows how to succeed in the new virtual marketplace.
Entrepreneurship
This new collection provides a much needed retrospective view of the key academic work published in this area. The papers here highlight the importance of studying entrepreneurship from a wide range of perspectives, including research that derives from economics, history, sociology, psychology and from different business disciplinary bases such as marketing, finance and strategy. The overall focus in this set is on "entrepreneurial" activity, rather than specifically small or family-owned business and favours research articles over those that deal purely with practice.
