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Consumer Behaviour
We are all confronted with a myriad of Consumer Behaviour issues every day. Whether you are deciding about which laptop to buy for yourself, which television show to watch, listening to FM, or surfing the Internet, you are interfacing with topics of relevance to the study of Consumer Behaviour. This book is divided into five chapters. The first chapter provides the whole introductory details about the consumer, its meaning, significance and differentiation. Chapter 2 is totally dedicated to the consumer trait such as: consumer motivation, consumer personality, consumer attitude and consumer expectations, etc. The third chapter in details talks about the process of consumer buying decision an...
Bedside Neurology
The new edition of this book is a comprehensive guide to the diagnosis and management of neurological diseases and disorders. Beginning with an overview of neurological examination, each of the following chapters covers a different condition including peripheral nerve disease, bladder, bowel and sexual dysfunction, various pareses (muscular weakness caused by nerve damage), Parkinsonism, dementia, dysphagia, and many more. Each disorder is presented in a step by step format, describing neuroanatomy and neurophysiology, history taking, symptoms and signs, examination, interpretation and diagnosis, and management strategies. The book concludes with a chapter on neurological examination of a child. The text is further enhanced by clinical photographs and diagrams, as well as a selection of case studies to assist learning. The second edition has been fully revised and updated to provide clinicians and trainees with the latest advances in the field. The content has been reorganised and new topics added to help trainees prepare for examinations. The previous edition (9789389587913) published in 2020.
Handbook of Universities
The Most Authentic Source Of Information On Higher Education In India The Handbook Of Universities, Deemed Universities, Colleges, Private Universities And Prominent Educational & Research Institutions Provides Much Needed Information On Degree And Diploma Awarding Universities And Institutions Of National Importance That Impart General, Technical And Professional Education In India. Although Another Directory Of Similar Nature Is Available In The Market, The Distinct Feature Of The Present Handbook, That Makes It One Of Its Kind, Is That It Also Includes Entries And Details Of The Private Universities Functioning Across The Country.In This Handbook, The Universities Have Been Listed In An A...
India and Bulgaria
Contributed articles.
Principles of Clinical Genetics
Salient Features, Presents simple and concise text for quick recapitulation during examination, Includes clinical case scenario and their solutions in every chapter, Highlights the National Eligibility Cum Entrance Test (NEET) markings for multiple choice questions for postgraduate entrance examinations, Highlights Viva markings for oral examination, Includes flow charts and colored diagrams for easy explanations, Covers all the syllabus and recent advances, special annexures on: Polymerase chain reaction, Recombinant DNA technology, DNA fingerprinting or profiling, Developmental genetics, SRY gene, Hydatidiform mole, Blood group genetics, Immunogenetics, Twins, Cloning Book jacket.
Marketing Unplugged - Spotting the Elephants in the Room
Marketing Unplugged is a toolkit of new techniques that you should use to come up with your marketing strategy. This book speaks of experts who tell us that it is better to observe behaviour than to ask questions in research. This startlingly simple credo has been forgotten in the excitement of projective techniques and ever more sophisticated data analysis. There are several other ideas that experts have come up with. This book is a combination of some of those ideas into a new narrative titled 'Marketing Unplugged'.
Clinical Cases in Otolaryngology
This book is a practical guide to the diagnosis and treatment of otolaryngologic disorders. Divided into four key sections - Diseases of the Ear, Head and Neck Diseases from ENT Perspective, Diseases of the Throat, and Diseases of the Nose and Sinuses – each chapter covers a different condition or disease. Each case is presented in a simple question and answer format, followed by a detailed explanation of the appropriate diagnosis, treatment and possible prevention. Cases are enhanced by high quality clinical photographs to assist learning. Key points Practical guide to diagnosis and treatment of otolaryngologic disorders Covers numerous diseases and conditions in each of the key otolaryngologic regions – ear, nose and throat Cases presented in simple question and answer format, followed by detailed explanation Highly illustrated with clinical photographs
Bedside Clinics in Surgery
This second edition brings trainees fully up to date with the latest advances in general surgery. Each section has been fully revised and covers numerous disorders within each specialty. The new edition features an additional section on surgical anatomy and an extended section on operative surgery. More than 800 clinical photographs, X-rays, diagrams and figures enhance learning. Colour images illustrate clinical signs and instruments for laparoscopic surgery, with schematic diagrams used in the first edition, now replaced by photographs. Key points Second edition presenting recent advances in general surgery Fully revised with addition of two new sections Includes more than 800 clinical photographs and diagrams Previous edition published in 2004
Atlas & Synopsis of Neonatology
The second edition of this text and atlas provides clinicians and trainees with the latest advances in the diagnosis and management of neonatal disorders. Divided into eight sections and more than 300 topics, the book covers the normal newborn; clinical phenomena; skin disorders; infections; systemic disorders; associations, malformations, and genetic disorders; latrogenic disorders; and miscellaneous topics. Each topic includes a clinical photograph accompanied by a description covering aetiopathogenesis, clinical features, investigations, differential diagnosis, treatment, and prognosis. The new edition has been fully revised and updated and features nearly 600 clinical images of both common and uncommon neonatal conditions. Key points Comprehensive text and atlas on diagnosis and management of neonatal disorders Fully revised, second edition covering more than 300 topics Features nearly 600 clinical images of common and uncommon conditions Previous edition (9789385891717) published in 2016
Essentials of Oral Pathology
1. Developmental Anomalies of Oral and Paraoral Structures 2. Benign and Malignant Neoplasms of the Oral Cavity 3. Oral Precancerous Lesions and Conditions 4. Dieases of the Salivary Glands 5. Odontogenic Neoplasms 6. Cysts of the Oral Region 7. Regressive Alterations of Teeth 8. Bacterial, Viral and Fungal Infections 9. Dental Caries 10. Disease of Dentin-pulp Complex and Periapical Tissues 11. Spread of the Oral Infection 12. Physical and Chemical Injuries of the Oral Cavity 13. Biopsy and Healing of Oral Wounds 14. Oral Aspects of Metabolic Disorders 15. Diseases of Bone 16. Diseases of Temporomandibular Joint 17. Oral Aspects of Hematological Disorders 18. Periodontal Diseases 19. Oral Aspects of Dermatological Disorders 20. Diseases of the Nerves and Muscles 21. Oral Manifestations of Generalized Diseases 22. Syndromes Related to Oral Diseases 23. Important Classifications of Oral Diseases Index
