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Don’t Beg. Inspire.
How the social sector can raise money, create social change, advocate a cause and engage with people. Every organisation in the social sector has at least two of the above needs. This book uses the principles of Nudge Theory to show how to fulfil these needs better. The book takes a storytelling approach, rather than an academic one, and is packed with examples from India and around the world. The centrality of 'marketing' for social change is a severely underrated and largely berated idea. This book takes this complex, often ethical, often emotional issue by the horns and lays down a cogent, articulate and hugely interesting narrative around the why, what and how of marketing for the larger...
AKASHVANI
"Akashvani" (English) is a programme journal of ALL INDIA RADIO, it was formerly known as The Indian Listener. It used to serve the listener as a bradshaw of broadcasting ,and give listener the useful information in an interesting manner about programmes, who writes them, take part in them and produce them along with photographs of performing artists. It also contains the information of major changes in the policy and service of the organisation. The Indian Listener (fortnightly programme journal of AIR in English) published by The Indian State Broadcasting Service, Bombay, started on 22 December, 1935 and was the successor to the Indian Radio Times in English, which was published beginning ...
Network Marketing : An Infinite World of Possibilities
Empowered Thinking, Empowered Living:This book introduces you to the importance of positive thinking in life. Our thoughts are the foundation of our existence, and our lives are shaped by them. In this book, you will learn how positive thoughts can improve your life, while negative thoughts create difficulties. The book explains, in simple language, how positive thinking can free you from anger, frustration, and fear, leading you toward peace and success in life. One right thought can change your entire life!
Shifting Toponymies
Far from being objective and static pointers, place-names are dynamic tools of inscription used to (re)shape both our surroundings and our identities. This book examines the shifting tides in the complex relationship between places, identities, and toponyms to unveil the multilayered embeddedness of (re)naming practices. The volume presents original contributions to this rich field of enquiry, and fosters a multidisciplinary approach in exploring the broad theme of (re)naming and identity. Ranging from theoretical discussions to in-depth case studies, the chapters featured here investigate the often controversial, but ever-fascinating, relationship between toponyms and identity. As a privile...
Leap
Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creative advertising. But history shows that some of the most effective branding campaigns are born when companies work with ad agencies to develop a business strategy that has a big, creative idea at its heart-what CEO of Euro RSCG Bob Schmetterer calls the Creative Business Idea. In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful adv...
Servo Scanning 3D Micro Electro Discharge Machining
This book provides the systematic knowledge of a novel process of servo scanning 3D micro-electro-discharge machining (SS-3D micro-EDM), covering principles, methods, technologies, and optimization for machining 3D microstructures of conductive materials. The content emphasizes the systematic knowledge as well as the frontier research progress of SS-3D micro-EDM, allowing it to be used as a reference handbook for planning the whole machining process of 3D microstructures, for designing machining systems or machine tools, and even for understanding the ideas of innovative processes. The processes and the machine tools of SS-3D micro-EDM have promising applications in multi-fields for machining micro-devices or microstructures made of melt and metal alloy materials. The included methods and technologies are verified by testing and machining experiments. Thus, this book presents many machining examples, including the experimental parameters, conditions, and systems. These help the readers understand the concepts, theories, and methods easily and provide practical operation guidance for engineering applications in industrial machining processes and machine tools.
Marketing Unplugged - Spotting the Elephants in the Room
Marketing Unplugged is a toolkit of new techniques that you should use to come up with your marketing strategy. This book speaks of experts who tell us that it is better to observe behaviour than to ask questions in research. This startlingly simple credo has been forgotten in the excitement of projective techniques and ever more sophisticated data analysis. There are several other ideas that experts have come up with. This book is a combination of some of those ideas into a new narrative titled 'Marketing Unplugged'.
