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Screen Culture
In this expansive historical synthesis, Richard Butsch integrates social, economic, and political history to offer a comprehensive and cohesive examination of screen media and screen culture globally – from film and television to computers and smart phones – as they have evolved through the twentieth and twenty-first centuries. Drawing on an enormous trove of research on the USA, Britain, France, Egypt, West Africa, India, China, and other nations, Butsch tells the stories of how media have developed in these nations and what global forces linked them. He assesses the global ebb and flow of media hegemony and the cultural differences in audiences' use of media. Comparisons across time and space reveal two linked developments: the rise and fall of American cultural hegemony, and the consistency among audiences from different countries in the way they incorporate screen entertainments into their own cultures. Screen Culture offers a masterful, integrated global history that invites media scholars to see this landscape in a new light. Deeply engaging, the book is also suitable for students and interested general readers.
American Bookseller
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Leon Bakst and the Ballets Russes
Traces the career of costume designer Leon Baskst from his early years in St Petersburg through to his premature death in 1924.
Electronic Signatures in Law
Using case law from multiple jurisdictions, Stephen Mason examines the nature and legal bearing of electronic signatures.
Scholarly Journals at the Crossroads
An Internet discussion about scientific and scholarly journals and their future.
Critical Metals Handbook
Mankind is using a greater variety of metals in greater quantities than ever before. As a result there is increasing global concern over the long-term availability of secure and adequate supplies of the metals needed by society. Critical metals, which are those of growing economic importance that might be susceptible to future scarcity, are a particular worry. For many of these we have little information on how they are concentrated in the Earth’s crust, how to extract them from their ores, and how to use, recycle and dispose of them effectively and safely. Published with the British Geological Survey, the Critical Metals Handbook brings together a wealth of knowledge on critical metals an...
Landing Page Optimization
A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
