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From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0
This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology.
Message of the President of the United States, of January 29, 1867
Reprint of the original, first published in 1867.
The Ugly Woman
Taking a philological and feminist approach, and drawing on the Bakhtinian concept of the grotesque body and on the poetics of transgression, The Ugly Woman is a unique look at the essential counterdiscourse of the celebrated Italian poetic canon and a valuable contribution to the study of women in literature.
Narrative and Drama in the Book of Revelation
Shows, with solid reasons, that the Book of Revelation has a literary form, similar to the short story.
Dreams, Visions, Imaginations
The contributions in this volume are focused on the historical origins, religious provenance, and social function of ancient Jewish and Christian apocalyptic literature, including so-called ‘Gnostic’ writings. Although it is disputed whether there was a genre of ‘apocalyptic literature,’ it is obvious that numerous texts from ancient Judaism, early Christianity, and other religious milieus share a specific view of history and the world to come. Many of these writings are presented in form of a heavenly (divine) revelation, mediated through an otherworldly figure (like an angel) to an elected human being who discloses this revelation to his recipients in written form. In different str...
The Reception of W. B. Yeats in Europe
A pioneering scholarly collection of essays outlining W.B. Yeats' reception and influence in Europe>
The Subversive Tradition in Spanish Renaissance Writing
"The seven texts in this cross-section of fiction and nonfiction reveal a nation at the brink of modernity, embracing revolutionary ideas and reeling in their explosive impact. The opening chapters establish the theoretical framework for Perez-Romero's analysis, describing the intellectual and social environments of medieval Spain and tracing the developments in Spanish historical and literary scholarship that point to the existence of a new path of investigation."--Jacket.
Yeats
The most recent volume of this distinguished annual
