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Questionnaires
Leading authorities in the field provide researchers and students with a panoramic view of this area of social science research.
Developing a Questionnaire
The second edition provides a comprehensive guide that will help students to generate vaild and reliable research data through effective questionnaire design. The book concisely explains questionnaire design, data analysis and how to present results without being overly theoretical.
Designing Research Questionnaires for Business and Management Students
In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis. Watch the editors introduce the Mastering Business Research Methods series.
Asking Questions
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.
Write a Questionnaire
After interviews, the most common data collection instrument undergraduates turn to is a short survey. This requires them to write a questionnaire. Sounds easy – it’s not! This LQF teaches the art of open and closed questions, how to prompt higher response rates, when and how to use basic Likert scales, and everything else you need to know to get the most out of your questionnaire. A good questionnaire makes all the difference to getting data you can work with and poor research skill here lowers grades.
Asking Questions
Guidelines for questionnaire design in social research with particular reference to data collecting on attitudes and behaviour - covers ethical principles, wording for population questions, interview guides, telephone and mail survey design; includes model questionnaires and a glossary. References.
Questionnaire Design
Market research in business is changing. Questionnaire Design, fourth edition, delivers a complete handbook for the mounting challenge of acquiring more data in less time, generating an entire rethink on how data is collected. The growth in mobile devices is limiting the readability of traditional measurement tools, new consumer channels are altering access, whilst time spent answering questions is decreasing exponentially. This book provides practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency. Fully updated, the fourth edition of Questionnaire Design includes a new ch...
How to Ask Survey Questions
Intended at helping readers prepare and use reliable and valid survey questions, this title shows readers how to: ask valid and reliable questions for the context; determine whether to use open or closed questions; and, choose the right type of measurement (categorical, nominal or ordinal) for responses to survey questions.
Questionnaires in Second Language Research
Questionnaires in Second Language Research: Construction, Administration, and Processing is the first guide in the second language field devoted to the question of how to produce and use questionnaires as reliable and valid research instruments. It offers a thorough overview of the theory of questionnaire design, administration, and processing, made accessible by concrete, real-life second language research applications. This Second Edition features a new chapter on how an actual scientific instrument was developed using the theoretical guidelines in the book, and new sections on translating questionnaires and collecting survey data on the Internet. Researchers and students in second language studies, applied linguistics, and TESOL programs will find this book invaluable, and it can also be used as a textbook for courses in quantitative research methodology and survey research in linguistics, psychology, and education departments.
