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“Wordsworth, Whitman, William Carlos Williams, and the Beats in their respective generations moved poetry toward a more natural language. Bukowski moved it a little farther.” –Los Angeles Times Book Review In what is widely hailed as the best of his many novels, Charles Bukowski details the long, lonely years of his own hardscrabble youth in the raw voice of alter ego Henry Chinaski. From a harrowingly cheerless childhood in Germany through acne-riddled high school years and his adolescent discoveries of alcohol, woman, and the Los Angeles Public Library's collection of D.H. Lawrence, Ham on Rye offers a crude, brutal, and savagely funny portrait of an outcast's coming-of-age during the desperate days of the Great Depression.
Legendary barfly Charles Bukowski follows the path of his alter ego Henry Chinaski as he meanders his way through America drifting from one dead-end job to another, from one woman to another and from one bottle to the next. His downward spiral is peppered with black humour.
The most comprehensive account to date of the 9/11 attack on the Pentagon and aftermath, this volume includes unprecedented details on the impact on the Pentagon building and personnel and the scope of the rescue, recovery, and caregiving effort. It features 32 pages of photographs and more than a dozen diagrams and illustrations not previously available.
"Much of this book is about loneliness. Yet its pages are bracingly companionable. It is one of the friendliest books ever written. It is a superb piece of autobiography, testimony that cannot be impeached. While it is a statement of an American tragedy, it has laughter, brevity, style; as a book to pass the time away with, it is in a class with the best fiction." — Carl Sandburg, New York World "Nothing half as rewarding has come down the highway of books about thieves, tramps, murderers, bootleggers and crooks in years " — New Republic "I believe Jack Black has written a remarkable book; it is vivid and picturesque; it is not fiction; it is a book that was needed and it should be widel...
‘The best poet in America’ Jean Genet ‘He brought everybody down to earth, even the angels’ Leonard Cohen The definitive collection from a writer whose transgressive legacy and raw, funny, acutely observant writing has left an enduring mark
This volume teaches advertising, marketing and management students how to effectively judge and critique creativity in advertising.
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
Sections include: experiments and generalised causal inference; statistical conclusion validity and internal validity; construct validity and external validity; quasi-experimental designs that either lack a control group or lack pretest observations on the outcome; quasi-experimental designs that use both control groups and pretests; quasi-experiments: interrupted time-series designs; regresssion discontinuity designs; randomised experiments: rationale, designs, and conditions conducive to doing them; practical problems 1: ethics, participation recruitment and random assignment; practical problems 2: treatment implementation and attrition; generalised causal inference: a grounded theory; generalised causal inference: methods for single studies; generalised causal inference: methods for multiple studies; a critical assessment of our assumptions.
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.