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Unleashing Growth
Extremely practical, insightful, and full of tips and tricks, Unleash Growth should be read not just by aspiring entrepreneurs but anyone seeking growth in business. Raghav himself is an example of how to grow your business 100X – a bestselling author, highly sought– after speaker, successful entrepreneur, high-profile CMO, and growth marketing Zen Master. I recommend anyone seeking growth read this, better read it twice or maybe thrice. This will be your growth blueprint. – Rama Iyer, CIO of t-Hub (world’s largest start-up ecosystem) If you have to read only one book in marketing this is it. Buy it, read it, implement it, and see your business grow. – Mark Fritz, Author, Leadershi...
Unshackle Your Team
Let Us Take a Smarter Approach to Sales and Marketing—Smarketing! In today’s world, where digital transformation is the norm, it makes sense for sales and marketing to work in tandem instead of as conflicting functions. The S in Smarketing is for smart sales. We must start by looking at the role that sales and marketing play to understand the changes we need to make to create an impact. Essentially, the sales cycle begins where the marketing function ends. However, today, the lines are blurred with marketing continuing to nurture the prospect and providing useful content throughout the customer’s buying journey for sales enablement. Sales also feeds marketing with insights they have ga...
The Integrated Marketing Handbook
Are you tired of using only one marketing strategy for your business? Do you want to create a more effective and comprehensive approach to reach your target audience? The Integrated Marketing Handbook is just what you need. Inbound, Outbound, and Account-Based Marketing Techniques by Raghavendra and Priyanka is a comprehensive guide for marketers and entrepreneurs who are seeking to maximize their reach and effectiveness by integrating various marketing strategies. The book provides an overview of the three main marketing approaches: inbound, outbound, and account-based marketing (ABM). Inbound marketing focuses on attracting customers through content creation, while outbound marketing involves reaching out to customers through advertising and other forms of outreach. ABM is a highly-targeted approach, focusing on building relationships with key accounts. The authors provide practical advice on integrating these strategies effectively, including on how to align messaging, target the right audience, and measure success to maximize results in today’s competitive environment. Grab your copy today!
MILLETS–2023: A Transdisciplinary Approach to its Resurgence and Sustainability
Millets-2023: A Transdisciplinary approach to its Resurgence and Sustainability endeavours to explore the multifaceted world of millets. The book aims to highlight the nutritional, agricultural, environmental, and socio-economic dimensions of millets. With millets gaining increasing recognition as a sustainable and nutritious food source, the compilation of insightful research papers could be a significance resource for researchers, policymakers, and enthusiasts alike. The topics encapsulated through various research papers touch upon diverse aspect, viz. Socio-cultural, Economic, Geographical and Historical Aspects of Millets, Bio-prospecting and Innovative Sustainable Cultivation Technique...
Work 3.0
What will the worker, workplace and work itself look like in the future? Work 3.0 tackles this and some of the other most pressing and complex questions of the present age, head-on. Avik Chanda and Siddhartha Bandyopadhyay employ rigorous research supplemented with industry reports, business case studies, expert interviews, anecdotes, their personal expertise and insights, to present a rich multi-disciplinary brew that spans economics, statistics, public policy, history, sociology, psychology, law, political science, literature and philosophy. Highly ambitious in scope, astonishingly rich in analytical detail and far-reaching in its conclusions, the book will change the way you think about the future and how the past and present still shape it. Conceived as the ultimate future of work preparation guide, this book is essential reading for our tenuous and unpredictable times.
Smart Food for Healthy, Sustainable and Resilient Food Systems
We are no longer able to provide the world population with a healthy diet and, at the same time, sustainably balance our planetary resources to ensure resilient and viable livelihoods for smallholder farmers. For the past fifty years, diets have become less nutritionally balanced, contribute significantly to climate change, and have accelerated the process of biodiversity erosion. We have reduced the number of species that are cultivated for food, and for each species, we are growing fewer varieties. While agriculture has moved towards uniformity, biodiversity is the basis of healthy and nutritious diets, and biodiversity is paramount for adapting crops to climate change. Hence, it is import...
Yojana January 2023 (Bengali)
YOJANA is a monthly journal devoted to the socio-economic issues. It started its publication in 1957 with Mr. Khuswant Singh as the Chief Editor. The magazine is now published in 13 languages viz. English, Hindi, Urdu, Punjabi, Marathi, Gujarati, Bengali, Assamese, Telugu, Tamil, Kannada, Malayalam and Odia.
Yojana January 2023 (Urdu)
YOJANA is a monthly journal devoted to the socio-economic issues. It started its publication in 1957 with Mr. Khuswant Singh as the Chief Editor. The magazine is now published in 13 languages viz. English, Hindi, Urdu, Punjabi, Marathi, Gujarati, Bengali, Assamese, Telugu, Tamil, Kannada, Malayalam and Odia.
An African Green Revolution
This volume explores the usefulness of the Asian model of agricultural development for Africa, where, even before the recent world food crisis, half the population lived on less than on dollar a day, and a staggering one in three people and one third of all children were undernourished. Africa has abundant natural resources; agriculture provides most of its jobs, a third of national income and a larger portion of total export earnings. However the levels of land and labor productivity rank among the worst in the world. The book explains Africa’s productivity gap and proposes ways to close it, by examining recent experience in Africa and by drawing on lessons from Asia.
African Indigenous Vegetables in Urban Agriculture
First Published in 2009. Routledge is an imprint of Taylor & Francis, an informa company.
