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Global Marketing Management
An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience. You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-glob...
International Encyclopedia of Military History
With its impressive breadth of coverage – both geographically and chronologically – the International Encyclopedia of Military History is the most up-to-date and inclusive A-Z resource on military history. From uniforms and military insignia worn by combatants to the brilliant military leaders and tacticians who commanded them, the campaigns and wars to the weapons and equipment used in them, this international and multi-cultural two-volume set is an accessible resource combining the latest scholarship in the field with a world perspective on military history.
Black Ships and Sea Raiders
The end of the Bronze Age in the Eastern Mediterranean was a time of social, political, and economic upheaval – conditions reflected, in many ways, in the world of Homer’s Odyssey. Jeffrey P. Emanuel examines the Odyssey’s Second Cretan Lie (xiv 191 – 359) in the context of this watershed transition, with particular emphasis on raiding, warfare, maritime technology and tactics, and the evidence for the so-called ‘Sea Peoples’ who have been connected to the events of this period. He focuses in particular on the hero’s description of his frequent raiding activities and on his subsequent sojourn in the land of the pharaohs, and connections between Odysseus’ false narrative and the historical experiences of one particular Sea Peoples group: the ‘Sherden of the Sea.’
