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Marketing Communication Policies
By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. There are comprehensive illustrations, cases, questions for discussion, and case solutions.
Anthropology's Global Histories
Anthropologists and world historians make strange bedfellows. Although the latter frequently employ anthropological methods in their descriptions of cross-cultural exchanges, the former have raised substantial reservations about global approaches to history. Fearing loss of specificity, anthropologists object to the effacing qualities of techniques employed by world historians—this despite the fact that anthropology itself was a global, comparative enterprise in the nineteenth century.Rainer Buschmann here seeks to recover some of anthropology’s global flavor by viewing its history in Oceania through the notion of the ethnographic frontier—the furthermost limits of the anthropologicall...
Renewable Raw Materials
One of the main challenges facing the chemical industry is the transition to sustainable operations. Industries are taking initiatives to reduce resource intensities or footprints, and by adopting safer materials and processes. Such efforts need to be supported by techniques that can quantify the broad economic and environmental implications of industrial operations, retrofi t options and provide new design alternatives. This contemporary overview focuses on cradle-to-grave life cycle assessments of existing or conceptual processes for producing valueadded fuels, chemicals, and/or materials from renewable agricultural residues, plant-derived starches and oils, lignocellulosic biomass, and plant-based industrial processing wastes. It presents the key concepts, systems, and technologies, with an emphasis on new feedstocks for the chemical industry. Each chapter uses common themes of specifi c raw materials, thus forming a natural progression throughout the book. The result is coverage from a wide range of perspectives, emphasizing not only the technical issues but also considering the market place and socio-economic aspects.
Anthropology and Antihumanism in Imperial Germany
With the rise of imperialism, the centuries-old European tradition of humanist scholarship as the key to understanding the world was jeopardized. Nowhere was this more true than in nineteenth-century Germany. It was there, Andrew Zimmerman argues, that the battle lines of today's "culture wars" were first drawn when anthropology challenged humanism as a basis for human scientific knowledge. Drawing on sources ranging from scientific papers and government correspondence to photographs, pamphlets, and police reports of "freak shows," Zimmerman demonstrates how German imperialism opened the door to antihumanism. As Germans interacted more frequently with peoples and objects from far-flung cultures, they were forced to reevaluate not just those peoples, but also the construction of German identity itself. Anthropologists successfully argued that their discipline addressed these issues more productively—and more accessibly—than humanistic studies. Scholars of anthropology, European and intellectual history, museum studies, the history of science, popular culture, and colonial studies will welcome this book.
Remaking Micronesia
America's efforts at economic development in the Caroline, Mariana, and Marshall Islands proved to be about transforming in dramatic fashion people who occupied real estate deemed vital to American strategic concerns. Called "Micronesians," these island people were regarded as other, and their otherness came to be seen as incompatible with American interests. And so, underneath the liberal rhetoric that surrounded arguments, proposals, and programs for economic development was a deeper purpose. America's domination would be sustained by the remaking of these islands into places that had the look, feel, sound, speed, smell, and taste of America - had the many and varied plans actually succeeded. However, the gap between intent and effect holds a rich and deeply entangled history. Remaking Micronesia stands as an important, imaginative, much needed contribution to the study of Micronesia, American policy in the Pacific, and the larger debate about development. It will be an important source of insight and critique for scholars and students working at the intersection of history, culture, and power in the Pacific.
Monograph 3
The journal was launched on August 12, 2012 in Poitiers (France) at a forum of scientists from Eastern and Western Europe, organized by the non-profit organization Association 1901 SEPIKE. The idea of its foundation belongs to a group of talented scientists from Ukraine, Poland, Bulgaria, Germany and France under the aegis of the German educational center SEPIKE Academy, which specializes in supporting Start-Ups as a reflection of modern views of scientists, representatives of academic science, education and business, politicians, leaders and participants of public organizations, as well as perspective young people. It is aimed at finding ways to solve the problem of effective interaction of...
Historical Origins of International Criminal Law
The historical origins of international criminal law go beyond the key trials of Nuremberg and Tokyo but remain a topic that has not received comprehensive and systematic treatment. This anthology aims to address this lacuna by examining trials, proceedings, legal instruments and publications that may be said to be the building blocks of contemporary international criminal law. It aspires to generate new knowledge, broaden the common hinterland to international criminal law, and further consolidate this relatively young discipline of international law. The anthology and research project also seek to question our fundamental assumptions of international criminal law by going beyond the geogra...
Britain, Germany and the Battle of the Atlantic
The length, scale and intensity of the Battle of the Atlantic led the British and German navies to make substantial changes to their organisation, strategy and tactics. In this book, Dennis Haslop examines the pivotal lessons learned, and how these helped to determine the outcome of the Battle of the Atlantic Convoy War. He questions how well adapted the two organisations were to learn from the conflict, and how effective they were in identifying problems and producing remedies. Based on the in-depth analysis of British and German primary sources, this study provides an innovative basis against which to assess the German and British approach to changing warfare and provides important new insights into aspects of convoy warfare, in particular the virtually unknown subject of German 'Operational Research'.
Journal SEPIKE
The journal was launched on August 12, 2012 in Poitiers (France) at a forum of scientists from Eastern and Western Europe, organized by the non-profit organization Association 1901 SEPIKE. The idea of its foundation belongs to a group of talented scientists from Ukraine, Poland, Bulgaria, Germany and France under the aegis of the German educational center SEPIKE Academy, which specializes in supporting Start-Ups. The journal is a reflection of modern views of scientists, representatives of academic science, education and business, politicians, leaders and participants of public organizations, as well as perspective young people; it is aimed at finding ways to solve the problem of effective i...
Building A Coaching Culture : How Managers As Coaches Can Include And Develop New Employees Successfully
The speed and complexity of change in business practice has never been greater than today. Navigating this “new and lasting norm” requires for any organization, besides other factors, two principal elements: Managers and leaders who are capable of coaching their team members as well as a new type of workforce that can quickly adapt to changing environments, can acquire new skills necessary to be successful in the future, and is willing and capable of stepping up to take over responsibility. The book argues that internal coaching is an excellent tool to onboard, integrate, and develop (new) employees. Successful coaching will result in higher job satisfaction (for both coach and coachee),...
