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Marketing Management, C.B. Gupta & N. Rajan Nair
The 19th edition reprinted in 2020 contains https://tinyurl.com/yb67waxu – Buying Roles Types of Buying Decisions Scope of Marketing Process of Marketing Management Profile of Rural Markets Some of the distinctive features of the book are as follows: Learning Objectives to give a bird’s eye-view of the topics covered in each chapter. Lucid, concise and simple language. Real life illustrations from Indian industry. Liberal use of tables and diagrams to illustrate the text. Summary at the end of every chapter for quick revision. Case Study at the end of each chapter. Test Questions culled from examinations of various Universities and Business Schools. Select Bibliography for further study. We sincerely believe that there is always scope for improvement. Therefore, we invite suggestions for further enriching the book.
Rajan
Rajan is a smooth-running narrative of a journey that almost every boy from a middle-class family goes through. Rajan, the protagonist displays thoughts, emotions and experiences of a regular human child before birth to the stages of adolescence and then to other psychological and physical advancement. The novel is more of a search of life within life, through various ups and downs in the character’s journey and also his friends. The story focuses on the psychological and moral growth of the character/characters. Through a series of incidents, the coming of age novel displays events that happen during the course in the life of the character, his two best friends-Raghu and Bala and his family. Rajan Vol 1 is the first installment of the Village boy series, followed by 3 more.
Dongri to Dubai - Six Decades of the Mumbai Mafia
Dongri to Dubai is the first ever attempt to chronicle the history of the Mumbai mafia. It is the story of notorious gangsters like Haji Mastan, Karim Lala, Varadarajan Mudaliar, Chhota Rajan, Abu Salem, but above all, it is the story of a young man who went astray despite having a father in the police force. Dawood Ibrahim was initiated into crime as a pawn in the hands of the Mumbai police and went on to wipe out the competition and eventually became the Mumbai police’s own nemesis.The narrative encompasses several milestones in the history of crime in India, from the rise of the Pathans, formation of the Dawood gang, the first ever supari, mafia’s nefarious role in Bollywood, Dawood’s move to Karachi, and Pakistan’s subsequent alleged role in sheltering one of the most wanted persons in the world.This story is primarily about how a boy from Dongri became a don in Dubai, and captures his bravado, cunningness, focus, ambition, and lust for power in a gripping narrative. The meticulously researched book provides an in-depth and comprehensive account of the mafia’s games of supremacy and internecine warfare.
1987
Survivors of Operation Spectrum—the alleged Marxist conspiracy—speak up in this volume. For many of them, this is the first time that they cast their minds back to 1987 and try to make sense of the incident. What they did in that period was meaningful and totally legitimate. Their families and friends share the same view. The detainees were subjected to ill-treatment, humiliation, and manipulated television appearances. Under duress, and threatened with indefinite imprisonment without trial, they had to make statutory declarations against their will. It is hoped that with this publication, Singaporeans will know what actually happened and decide for themselves if there was a national sec...
Men of Steel
Vir Sanghvi is probably the best-known Indian journalist of his generation. Founder editor of Bombay, his career has included editorship of Imprint, Sunday and The Hindustan Times. Sanghvi also has a parallel career as an award-winning TV interviewer and has hosted various successful shows on the Star TV network and on the NDTV news channel. One of India's premier food writer, his book Rude Food won the Cointreau Award, the international food business's Oscar, for Best Food Literature Book in the world. He is the author (along with Rudranghshu Mukherjee) of India Then and Now, also published by Roli Books. Madhavrao Scindia: A Life, a biography co-authored with Namita Bhandare is his latest publication.
Business Maharajas
The inside track to India's most powerful tycoons The eight business maharajas profiled here are among Asia's most powerful industrial tycoons, Their combined turnover runs into billions of rupees, and between them they employ some 650,000 people, while indirectly affecting the lives of millions more. Sip a cup of tea, drive to work, listen to music, build a house and the chances are that in these and a myriad other ways you are using products that they manufacture or market. By any yardstick, the achievements of these men would rank among the great business stories of our time. How did these men build their enormous empires? What are their management secrets? How did they thrive and prosper even as others failed? What is their vision for the future? Top business writer and industry insider Gita Piramal draws on exhaustive interviews and in-depth research to discover the answers to these and related questions in her profiles of the men who will lead the country's push to become an industrial superpower in the 21st century.
Tata
"With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand ..."--Publisher description.
Information Technology: Its Application On The Small Scale Industries Sector
This book entitled Information Technology Its Application on the SSI Sector is compilation of research papers presented in a UGC sponsored seminar organised at Cardamom Planters Association College Bodinayakanur (Madurai Kamaraj University) under the Directorship of Dr. S. Maria John, Reader in Commerce C.P.A. College Bodinayakanur. The seminar was organised mainly to focus the role of IT and its applications. Accordingly research papers were received from the faculty members of different universities and Colleges on different aspects of IT such as E-Commerce, E-Banking, Application of IT in the development of Entrepreneurship, especially SSI sector. As the contents of the articles were highly informative and are expected to be useful to the general public, research scholars, students and fellow faculty, all such articles are compiled in the form of a book. This publication is mainly intended as part of the effort in creating awareness among the readers about the need for applying IT in different walks of life.
Performative Politics and the Cultures of Hinduism
'Performative Politics and the Cultures of Hinduism' focuses on one of the major festivals of western India, the Ganapati Utsava, dedicated to the elephant-headed god. Raminder Kaur uses this occasion as the central anthropological and historiographical site within which to examine the dynamic relationship between spectacle, religion and nationalist politics.
English Grammar & Composition
The book is divided into three parts comprised of overall 35 chapters. Part one contains Grammar, part two – Aids to Vocabulary, and part three – Writing Skills. • The section dealing with Grammar is in double color. The points given in pink color suggest importance or emphasis, so they need attention and will help you to understand quickly and easily. These points are further highlighted with arrows. • Text printed on-screen suggests points likely to misunderstand. Sometimes they explain subtle distinctions between two apparently similar points. • Grammar items are discussed very systematically – one at a time. Plentiful illustrations are followed by carefully designed exercises...
