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Consumer Behaviour toward Malang Meatballs and Kediri Tofu
The book has offered the consumer behaviour theory with implementation on two local foods of Malang meatballs and Kediri Tofu. It has a good attempt in implementing the theory of consumer behaviour and clarifying the conceptual to be of wider concern to the reader. The book offer the insight consumers perspective approaches to understand what’s their behaviour performed towards local foods among the competitive food industries. This book presented a comprehensive explanation about consumer’s acceptance towards Malang meatballs and Kediri tofu among the huge presence of branded fast foods.
Probiotic Beverages
Probiotic Beverages is an essential reference guide to traditional, emerging and unique probiotic beverage products throughout different regions of the world. The book includes in-depth knowledge by local authors on indigenous and commercially produced probiotic beverages and related products. Examining current advancements in probiotic beverages and consumer health relationships, with a focus on large-scale beverage technology, sections cover starter cultures, regulatory challenges, genetic engineering, quality and safety. From practical issues of developing probiotic beverages, to the marketing of these drinks to the consumer, the full product lifecycle of a probiotic beverage is discussed. - Describes probiotic beverages of different geographical locations, market status and scope - Discusses the potential of probiotic beverages in preventing disease - Covers controversial regulatory matters (labeling claims, GMO-free) and sustainability - Includes dairy, nondairy, cereal and fruit beverages
Advances in Business, Management and Entrepreneurship
The GCBME Book Series aims to promote the quality and methodical reach of the Global Conference on Business Management & Entrepreneurship, which is intended as a high-quality scientific contribution to the science of business management and entrepreneurship. The Contributions are the main reference articles on the topic of each book and have been subject to a strict peer review process conducted by experts in the fields. The conference provided opportunities for the delegates to exchange new ideas and implementation of experiences, to establish business or research connections and to find Global Partners for future collaboration. The conference and resulting volume in the book series is expe...
Sets, Functions, and Logic
Keith Devlin. You know him. You've read his columns in MAA Online, you've heard him on the radio, and you've seen his popular mathematics books. In between all those activities and his own research, he's been hard at work revising Sets, Functions and Logic, his standard-setting text that has smoothed the road to pure mathematics for legions of undergraduate students. Now in its third edition, Devlin has fully reworked the book to reflect a new generation. The narrative is more lively and less textbook-like. Remarks and asides link the topics presented to the real world of students' experience. The chapter on complex numbers and the discussion of formal symbolic logic are gone in favor of mor...
Film Genre for the Screenwriter
Film Genre for the Screenwriter is a practical study of how classic film genre components can be used in the construction of a screenplay. Based on Jule Selbo’s popular course, this accessible guide includes an examination of the historical origins of specific film genres, how and why these genres are received and appreciated by film-going audiences, and how the student and professional screenwriter alike can use the knowledge of film genre components in the ideation and execution of a screenplay. Explaining the defining elements, characteristics and tropes of genres from romantic comedy to slasher horror, and using examples from classic films like Casablanca alongside recent blockbuster franchises like Harry Potter, Selbo offers a compelling and readable analysis of film genre in its written form. The book also offers case studies, talking points and exercises to make its content approachable and applicable to readers and writers across the creative field.
MATLAB Primer
Highlighting the new aspects of MATLAB 7.10 and expanding on many existing features, this eighth edition continues to offer a hands-on, step-by-step introduction to using the powerful tools of MATLAB. It includes a new chapter on object-oriented programming, a new discussion of the MATLAB File Exchange window, major changes to the MATLAB Editor, and an explanation of more powerful Help tools. It also presents a synopsis of the most frequently used functions, operators, and special characters-providing quick and easy access to frequently used information. M-files and MEX-files for large examples are available at www.crcpress.com
Translation and Tourism
This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society. The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and offers a platform for making TPM translation more streamlined, efficient and easily communicated. Using the English-Malay language combination as a case study, the book analyses tourism discourse and includes a road test of the CCT model on actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best practices in the industry round out the book, which offers valuable insights not only for researchers but also, and more importantly, various stakeholders in the translation, tourism and advertising industries.
Transforming the Future of Learning with Educational Research
The field of education is a vital component of today’s society, enriching and facilitating the attainment of new knowledge. Progress continues to be achieved in this area as new methods are envisioned that increase education’s value. Transforming the Future of Learning with Educational Research brings together diverse perspectives that underscore the importance of research practices toward the enrichment of teaching. Highlighting themes of learning, diversity, education communities, and student wellbeing, this book is an essential reference source for teacher educators, researchers, teaching practitioners, and professionals interested in the value of research within the field of education.
Long Journey Home
Six short stories drawn from history record black Americans' struggle for freedom during the days of slavery, chronicling the lives of a blues singer, a cowboy, two lovers forced apart when the girl is sold, and a traveler on the Underground Railroad.
