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Market Entry into the USA
This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently. Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its “go/no-go” decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy.
Innovation in Pricing
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Product or business model innovation has a high priority for many companies whereas innovation in pricing has received scant attention. This book examines how innovation in pricing can drive profits. The text examines innovation in pricing from four complementary perspectives. Innovation in Pricing Strategy illustrates how companies implement innovative pricing strategies, such as customer value-based pricing. Innovation in Pricing Tactics deals with innovative tools to measure and increase customer willingness to pay and to communicate ...
Monetizing Innovation
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radica...
Big Wings
In the history of aviation there have been many attempts to produce aircraft of extraordinary proportions to expand the limits of technology and create new performance standards. With few exceptions, the early attempts did not become the successes envisaged until post-World War II when such aircraft as the Boeing B-52 long-range heavy bomber and the Boeing 747 'Jumbo Jet' airliner changed the face of aviation in both the military and civil roles. Big Wings is a well-researched, highly informative and sometimes nostalgic look at the sixteen most significant giants of the air. Each chosen aircraft is introduced and its raison d'?tre explained, then follows an in-depth review of the successful ...
Black Sheep: Unique Tales of Terror and Wonder No. 7 | January 2024
Welcome to Black Sheep: Unique Tales of Terror and Wonder, an extraordinary anthology magazine that transcends the boundaries of science-fiction, fantasy, and horror. Prepare to embark on a thrilling journey through the darkest corners of the human imagination, where the ordinary becomes extraordinary, and the mundane transforms into a realm of unspeakable terror and awe-inspiring wonder. Within these pages, you'll discover a collection of captivating stories carefully curated to transport you to realms beyond the mundane. Each issue presents an array of unique tales crafted by talented visionaries, both established and emerging, who dare to defy conventions and push the boundaries of specul...
Unternehmenserfolg in den USA
Die USA ist nach wie vor die erste Anlaufstelle für europäische Investoren und wird dies auch in Zukunft bleiben. Obwohl viele Firmen dies erkannt haben, zeigt eine Studie, dass 70% aller Auslandsinvestitionen scheitern – zumeist aufgrund von Fehlkommunikation und mangelndem kulturellen Verständnis. In ihrem Buch bringen Ralf Drews und Melissa Lamson die Bedürfnisse US-amerikanischer Kunden mit europäischen Go-to-Market-Strategien zusammen. Sie vermitteln anschaulich, wie die US-amerikanische Kultur das Geschäftsleben und damit Entscheidungsprozesse, Kaufinteresse und Kundenloyalität beeinflusst. Abgeleitet aus Interviews mit Managern führender europäischer Unternehmen mit Tätigkeitsfeldern in den USA, bietet das Buch zahlreiche praktische Tipps und Erkenntnisse. Darüber hinaus werden Umsetzungstools, wie das US Buying-Decision Model TM, das Organizational Readiness Survey TM und das Go-To Market Decision Diamond Tool TM vorgestellt. Vielen europäischen Manager, die auf dem US-amerikanischen Market aktiv werden wollen, ist nicht bewusst, wie groß ihre Wissenslücke eigentlich ist. Dieses Buch hilft Ihnen ihre Lernkurve erheblich zu verkürzen!
The Hidden Rules of Successful Negotiation and Communication
Negotiations in professional or private life often take an unsatisfactory course due to stress, confrontation with aggressive or unfair behavior, or because of overwhelming situations. Negotiations generally require a thorough preparation, strategy and a sophisticated tactic to make us feel safe in the presentation of our goals and arrive at a mutually satisfactory outcome. Conventional books about negotiations are usually limited to strategies and techniques, but leave out elements of psychological communication and emotional intelligence, which include non-verbal communication and empathy, which in turn are essential for successful negotiation. Therefore, this book on the one hand constitutes the essential techniques and strategies in the context of negotiation, but also considers "soft skills" without which negotiations cannot be successful. This book presents practical examples in dealing with situations such as salary, contract and sales negotiations. In particular on context and time appropriate negotiation techniques; analyzing negotiation partners and their motives; interpret group processes, and how to successfully implement negotiation psychology.
Die Erben der Hanse
Das Buch trägt den Titel: Die Erben der Hanse. In dieser Veröffentlichung werden aus Vergangenheit und Gegenwart Lübecker Unternehmen aufgenommen und beschrieben, die als ehrbare Kaufleute gelten, sich nachhaltig und innovativ auf dem Markt entwickelt haben und, als drittes Auswahlkriterium, exportorientiert sind. Als ehrbar galt ein Kaufmann dann, wenn er sich gegenüber anderen Personen, sei es privat oder im Geschäftsleben, als Gesellschafter oder im Rahmen eines Handelsgeschäfts ohne Beanstandung einwandfrei, fair gegenüber jedermann, verhalten habe. Das war insoweit im Mittelalter und auch noch in der frühen Neuzeit für den Kaufmann deshalb sehr wichtig, damit sein Seelenheil im...
