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Shake Shack: Recipes and Stories
Shake Shack's first-ever cookbook, with 70 recipes and plenty of stories, fun facts, and pro tips for the home cook and ShackFan, as well as 200 photographs. Follow Shake Shack's journey around the world; make your own ShackBurgers, crinkle-cut fries, and hand-spun frozen custard shakes at home; and get a glimpse into the culture, community, and inner workings of this global phenomenon.
A Deeper Sickness
A harrowing chronicle by two leading historians, capturing in real time the events of a year marked by multiple devastations. When we look back at the year 2020, how can we describe what really happened? In A Deeper Sickness, award-winning historians Margaret Peacock and Erik Peterson set out to preserve what they call the “focused confusion,” and to probe deeper into what they consider the Four Pandemics that converged around the 12 astonishing months of 2020: • Disease • Disinformation • Poverty • Violence Drs. Peacock and Peterson use their interdisciplinary expertise to extend their analysis beyond the viral science, and instead into the social, political, and historical dime...
What Great Brands Do
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and crea...
Man Bites Dog
Whether you call them franks, wieners, or red hots, hot dogs are as American as apple pie--but how did these little links become icons of American culture? Man Bites Dog explores the almighty hot dog through history, culture, styles, and even the people who made them famous. Loaded with stunning color photos by Patty Carroll, descriptions of neighborhood venues and flashy pushcarts from New York to Los Angeles, and recipes for cooking up hot dog heaven at home, this book is the ultimate source--informative, fun, and tasty--on the role of hot dogs in American culture.
All about the Burger
From conception to perfection, a complete history of the hamburger, for fans of Mark Kurlansky, Tom Standage, Jared Diamond, and Bee Wilson. Discover the food history you've been missing in this entertaining book. Do you know what the first burger chain was? That Taco Bell was originally known as Bell Burger—and was founded in the same city as McDonald's? Have you heard of the 1980s Burger Wars? All About the Burger covers all these topics and more… All About the Burger will take you on the burger journey of a lifetime, an informational magic carpet ride. You’ll learn about restaurants, cooking styles, and different eras that have made the burger the juggernaut that it is. From White C...
Fundraising with Businesses
40 proven strategies for raising big money with businesses There's a reason why nonprofits are getting smaller checks from corporate giving programs. Companies are abandoning or slashing giving budgets and instead focusing on win-win pacts that drive sales and change the world. Nonprofits need guidance and practical know-how in this new age of mutually beneficial nonprofit and business partnerships. Presenting forty practical fundraising strategies to help small to medium-sized nonprofits raise more money from businesses, Fundraising with Businesses breathes new life into nonprofit / for-profit relationships to begin a new era of doing good and well. Presents new and improved fundraising str...
Indulge Your Senses
“Simply put, Michael Dorf is a true hustler. When the internet upended the music business, he wasn’t romantic to the way things were done and like any great entrepreneur, focused on what’s happening today. It has been fun for me to watch Michael operate in this ever-changing world. There is a lot that can be learned from this man.”—Gary Vaynerchuk, Founder and CEO, VaynerMedia; and author, Crushing It As founder of the iconic Knitting Factory music venue in New York, Michael Dorf became one of the earliest pioneers of digital music in the 1990s and found himself addicted to the seductive promise of the Internet. But losing everything in the dot-com bust led to a renewed appreciatio...
OECD Employment Outlook 2021 Navigating the COVID-19 Crisis and Recovery
The 2021 edition of the OECD Employment Outlook focusses on the labour market implications of the COVID‐19 crisis. Chapters 1-3 concentrate on the main labour market and social challenges brought about by the crisis and the policies to address them.
Cornell Hotel School
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Unreasonable Hospitality
Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park. Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling New York City two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Guidara’s team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a privat...
