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Smart Clothes
Raphael Kromer erarbeitet ein Ablaufschema für die Generierung neuer Smart-Clothes-Produktideen, das die Vertreter aller beteiligten Branchen und Produktionsstufen berücksichtigt. Die Analyse der Marktchancen und das Abklären der wirtschaftlichen und technischen Machbarkeit erfolgt mithilfe eines weiterkonzipierten Lebenszyklusaufwand-Modells.
Wirkung affektiver und funktionaler Reputation auf das emotionale Markenerleben
Marken versprechen Mehrwert und dienen Konsumenten, die in modernen Konsumgesellschaften vor einer enormen Produktwahl stehen, als Orientierungshilfe. Das emotionale Erleben einer Marke kann das entscheidende Differenzierungsmerkmal darstellen und ein Produkt von der Masse abheben. Weiterhin schafft ein positives Markenerleben auf affektiver (emotionaler) Ebene die Möglichkeit zu einer dauerhaften, persönlichen Bindung zwischen Kunden und Marke und ist somit von höchster Bedeutung für das Erreichen zentraler Unternehmensziele. Die Reputation der Marke, die sich wiederum in affektive und funktionale Ebenen unterteilt, kann Einfluss auf diese emotionale Reaktion nehmen. Aus der getrennten ...
Autophagy
Starting in the early 1970s, a type of programmed cell death called apoptosis began to receive attention. Over the next three decades, research in this area continued at an accelerated rate. In the early 1990s, a second type of programmed cell death, autophagy, came into focus. Autophagy has been studied in mammalian cells for many years. The recen
Aeroacoustic Measurements
The book describes recent developments in aeroacoustic measurements in wind tunnels and the interpretation of the resulting data. The reader will find the latest measurement techniques described along with examples of the results.
The Life of August Wilhelm Schlegel, Cosmopolitan of Art and Poetry
This is the first full-scale biography, in any language, of a towering figure in German and European Romanticism: August Wilhelm Schlegel whose life, 1767 to 1845, coincided with its inexorable rise. As poet, translator, critic and oriental scholar, Schlegel's extraordinarily diverse interests and writings left a vast intellectual legacy, making him a foundational figure in several branches of knowledge. He was one of the last thinkers in Europe able to practise as well as to theorise, and to attempt to comprehend the nature of culture without being forced to be a narrow specialist. With his brother Friedrich, for example, Schlegel edited the avant-garde Romantic periodical Athenaeum; and he...
The Cambridge Prehistory of the Bronze and Iron Age Mediterranean
The Cambridge Prehistory of the Bronze and Iron Age Mediterranean offers new insights into the material and social practices of many different Mediterranean peoples during the Bronze and Iron Ages, presenting in particular those features that both connect and distinguish them. Contributors discuss in depth a range of topics that motivate and structure Mediterranean archaeology today, including insularity and connectivity; mobility, migration, and colonization; hybridization and cultural encounters; materiality, memory, and identity; community and household; life and death; and ritual and ideology. The volume's broad coverage of different approaches and contemporary archaeological practices will help practitioners of Mediterranean archaeology to move the subject forward in new and dynamic ways. Together, the essays in this volume shed new light on the people, ideas, and materials that make up the world of Mediterranean archaeology today, beyond the borders that separate Europe, Africa, and the Middle East.
Teide Volcano
Teide Volcano has many different meanings: For the Guanche aborigines, who endured several of its eruptions, it was Echeide (Hell). Early navigators had in Teide, a lifesaving widely visible landmark that was towering over the clouds. For the first explorers, Teide was a challenging and dangerous climb, since it was thought that Teide's peak was so high that from its summit the sun was too close and far too hot to survive. Teide was considered the highest mountain in the world at that time and measuring its height precisely was a great undertaking and at the time of global scientific significance. For von Buch, von Humboldt, Lyell and other great 18th and19th century naturalists, Teide helpe...
Catullus, Tibullus, Propertius
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
The Species-Area Relationship
Provides a comprehensive synthesis of a fundamental phenomenon, the species-area relationship, addressing theory, evidence and application.
Combustion Noise
November, 2008 Anna Schwarz, Johannes Janicka In the last thirty years noise emission has developed into a topic of increasing importance to society and economy. In ?elds such as air, road and rail traf?c, the control of noise emissions and development of associated noise-reduction techno- gies is a central requirement for social acceptance and economical competitiveness. The noise emission of combustion systems is a major part of the task of noise - duction. The following aspects motivate research: • Modern combustion chambers in technical combustion systems with low pol- tion exhausts are 5 - 8 dB louder compared to their predecessors. In the ope- tional state the noise pressure levels a...
