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"Written and designed by Loewy, this profusely illustrated book is part autobiography and part design manifesto."--BOOK JACKET.
Among Loewy's most famous designs are streamlined trains, Lucky Strike cigarettes, the interior of Skylab, the Coke dispenser, and cars for Studebaker.
Critical essays, with illustrations, of many of the artist's designs.
Offers a brief profile of the industrial designer who helped create the streamlined design, as exemplified in trucks, trains, buses, and cars.
If there is a designer whose name is synonymous with industrial design it is Raymond Loewy (1893-1986). What Charles and Ray Eames are to furniture design, Raymond Loewy is to industrial design -- the modern master. Among the literally thousands of his well-known forms, shapes, and designs are the Coca-Cola bottle, the Studebaker, the U.S. Post Office logo, streamlined trains and ocean liners, the Shell and Exxon logos, and the Lucky Strike package. In Industrial Design the pioneering half-century of Loewy's career is offered in a stunning visual presentation of his most famous design achievements together with his personal account of a life in design. With mid-century modern design experiencing an incredible resurgence, this book is a key reference for that look.
The true story of Raymond Loewy, whose designs are still celebrated for their unerring ability to advance American consumer taste. Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers...
Critical essays, with illustrations, of many of the artist's designs.
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... An exhibition at the Renwick Gallery of the National Collection of Fine Arts, Smithsonian Institution, Washington, D.C., August 1-November 16, 1975 ...
Among the literally thousands of well-known forms, shapes, and designs that Raymond Loewy created and which became iconic images of America, are the Studebaker, the US Post Office logo, streamlined trains and ocean liners, the Shell and Hoover logos, and the Greyhound bus. Throughout his extraordinary career, Loewy worked for international companies including Shell, BP, Nestlé, Heinz and Cadbury, creating some of the world's most recognisable logos and emblems. In Industrial Design the pioneering half-century of Loewy's career is presented with full colour illustrations and Loewy's own personal account of a life in design