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The Age of Inquiry
Wide-ranging in scope, 'The Age of the Inquiry' focuses on service and policy development in the fields of health and welfare in the 1990s. It provides an invaluable text for students, teachers and professionals from a wide range of disciplines and professional groups.
Brand Management
Brands are wealth generators of the 21st century. With this in mind 'Brand Management' focuses on the key decision areas of competition and brand, concept of brand, brand equity, brand over time and branding strategies. The theoretical constructs are illustrated using case studies.
