Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Marketing Issues in Western Europe
Be prepared for the differences in marketing across European borders! Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Marketing Issues in Western Europe: Changes and Developments clears the fog from marketing practices and strategic issues for this crucial area of the business world. This detailed examination of Western European industries and marketing practices not only clearly explores the shifting trends within the countries described, but can also be seen as a bellwether for neighboring regions on the continent. Respected international experts provide an up-to-date inside look at what the pressing concerns are and what uniq...
Awareness Matters
This collection argues that being aware of and reflecting on language form and language use is a powerful tool, not only in language learning, but also in wider society. It adopts an interdisciplinary stance: one chapter argues the need for Language Awareness in business contexts, while another examines the role of critical cultural awareness and Language Awareness in education as ‘bildung’. Others report on research studies in language classrooms and in teacher education. Language Awareness is interrogated from a range of perspectives such as peer interaction, teaching young learners, learner strategies and strategies for writing, online reading, and oral fluency training. The scope is global, including contributions from Canada, Germany, Iran, Japan, Spain, and the UK, and covers bilingual as well as multilingual contexts. The book will be of interest to language teachers, language teacher educators, other language professionals, and generally to the language aware. This book was originally published as a special issue of Language Awareness.
2012
Particularly in the humanities and social sciences, festschrifts are a popular forum for discussion. The IJBF provides quick and easy general access to these important resources for scholars and students. The festschrifts are located in state and regional libraries and their bibliographic details are recorded. Since 1983, more than 659,000 articles from more than 30,500 festschrifts, published between 1977 and 2011, have been catalogued.
Electronic Services
Im Jahrbuch 2002 beschäftigen sich renommierte Autoren mit Fragen aus dem folgenden Bereich: Welches sind die Besonderheiten elektronischer Services? Wie kann eine Verbindung elektronischer mit konventionellen Services erfolgen? Welches sind Faktoren, die den Grad der Standardisierung vs. Individualisierung bestimmen? Wie können elektronische Services vermarktet werden und welche Rolle spielt der Kundenkontakt-Mitarbeiter? Wie kann ein Kapazitätsmanagement elektronischer Services gestaltet werden? U.a.m.
Perspektiven des Dienstleistungsmarketing
Beiträge eines Workshops, in denen Fragen des Qualitätsmanagements, der Gestaltung von Geschäftsbeziehungen und der Kapazitätsplanung ebenso behandelt werden wie Aspekte der Marktabgrenzung, des Conjoint Measurement und des Innovationsmanagements.
EBOOK: Business to Business Marketing
EBOOK: Business to Business Marketing
The Oxford Handbook of Supply Chain Management
"Abstract: Supply chain management contends with structures and processes for delivering goods and services to customers. It addresses the core functions of connected businesses to meet downstream demand. This innovative volume provides an authoritative and timely guide to the overarching issues that are ubiquitous throughout the supply chain. In particular, it addresses emerging issues that are applicable across supply chains-such as data science, financial flows, human capital, internet technologies, risk management, cyber security, and supply networks. With chapters from an international roster of leading scholars in the field, The Oxford Handbook of Supply Chain Management is a necessary resource for all students and researchers of the field as well as for forward-thinking practitioners. Keywords: supply chain management; value; human society; goods and services; competitive advantage; people and welfare; data and technology; moving goods and services; structure and strategy; growing and sustaining"--
International Sourcing
Globalization leads to increased fierce competition and companies which do not pursue successful global sourcing within the next five years are probably not able to survive. However, global sourcing projects are highly complex and two-thirds of all sourcing projects in Europe are considered to have failed. A tool of ten steps is elaborated to show how to evaluate the success of sourcing by considering the potentials and risks in an international context. Successful managing of international sourcing, however, does not only imply the primary goal to acquire parts cheaply abroad, but it can be seen as a kind of strategic weapon to create a strong market position and to keep the company successful on the long term.
Creating Competitive Advantage with Electronic Commerce
Inhaltsangabe:Abstract: As electronic commerce is quickly increasing within some industries such as computers, software and retail banking the question arises whether and how insurance companies can profit too. This dissertation evaluates the impact of electronic commerce on the German insurance industry with the overall goal of creating competitive advantage. The dissertation proceeds by reviewing the literature for definitions and perspectives of electronic commerce, the suitability of electronic commerce for insurance products and services, the impact on existing business processes and value chains as well as the sources for creating competitive advantage within a mature insurance industr...
Corporate Identity im Internet
Inhaltsangabe:Zusammenfassung: Die vorliegende Arbeit soll einen Überblick geben, wie das Internet zur imageorientierten Unternehmensdarstellung und externen Unternehmenskommunikation eingesetzt werden kann und wo die Besonderheiten liegen, die bei der Nutzung dieses Mediums zu Marketingzwecken berücksichtigt werden müssen. Die Diplomarbeit besteht aus einem sehr ausführlichen und allgemeingehaltenen Theorieteil, wodurch sie branchenübergreifend für alle Unternehmen, die im Internet präsent sind oder in Zukunft sein wollen, von Nutzen ist. Praktischen Bezug erhält die Arbeit durch eine empirische Untersuchung zur Präsenz deutscher Banken im Internet. Zu diesem Zweck wurden die Web-S...
