Renee Costantini Book

Language: en
Pages: 793

The Social Media Bible

Author(s): Lon Safko

Categories: Business & Economics

Type: Book
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Published: 2010-10-05
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Publisher: John Wiley & Sons

The bestselling bible for social media is now completely revised and updated! The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends. Covers all major new software applications, including features and benefits, in detail Lists more than 120 companies integral to the social media industry with updated data, products, services, and links Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan Includes dozens of social media ROI case studies Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.

Language: en
Pages: 386

Flash Video for Professionals

Author(s): Lisa Larson, Renee Costantini

Categories: Computers

Type: Book
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Published: 2007-10-01
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Publisher: John Wiley & Sons

More than just a programming guide, this book takes you step by step through the process of gathering and preparing content, asking the right questions, determining the scope of the project and writing the project proposal. The authors cull from their professional experience of running their own digital media company to explain the special considerations in deploying Flash video applications, presenting ideas for solutions as well as tips for avoiding the most common pitfalls.