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The Social Media Bible
The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools. Updates and changes to Google's search engine algorithms More information on plug-ins, widgets, apps, and integration Updates on Twitter and Yammer and new information on Google+ The latest in mobile marketing Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.
The Social Media Bible
The Ultimate Guide To Social Media Marketing The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business. Using the systematic approach presented in this comprehensive guide, you'll learn how to: Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment Determine which social media tactics you should be using with your customers and employees Evaluate and categorize the tools and applications that constitute the rapidly evolvi...
The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing
Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues. Praise for the The Fusion Marketing Bible “As many marketers get attached to social media ‘tools,’ they have forgotten that ...
The Artificial Intelligence Chatbot
Can you tell the difference between chatting with a human or chatting with a robot? I will bet you can't. Artificial Intelligence Chatbots have surpassed the Turing Test and are interfacing with us everyday.Did you know more people will chat with a bot nearly 1,000 more often than to use your Contact form? Did you know how a chatbot can identify your prospects by psychological profiles and give them what the need to close the sale? Are you aware that chatbots can help you find errors in your web site, making your web sit 100 more "sticky", and answer your prospects questions that immediately leads to a sale?Let me show you how an A.I. Chatbot will encourage your customers to tell you how to sell to them, and increase your revenue up to 30%!Along with my background in A.I., I recently studied more than 2,000 A.I. Chatbot conversations with 22,000 interactions and discovered dozens of completely "unexpected positive consequences of having an A.I. chatbot assisting your customers on your web site.Read how easy it is to install and customize your very own A.I. Chatbot and see the positive effects for yourself!
Alien Time
There's evidence that aliens have been visiting our planet for centuries. Some even think the world's governments are hiding alien crafts, technology and even their bodies.On a hot summer day in July, of 1947, outside of Roswell, New Mexico, a "weather balloon" crashed into Mac Brazel's ranch, or so we're told. The story of what that rancher found differed greatly from the office report issued by our United States Air Force. What really happened at Roswell? Is there an alien craft and two alien cadavers being kept secret at Area 51? Was the contents of that craft really responsible for mylar, the integrated circuit, CMOS image sensors, and the Steal Bomber technology?With our nearest neighbors circling our closest star; Alpha Centauri at 4.37 light years away, how could could it be possible for any civilization reach the earth? That's 25,633,092,000,000 miles away!All these questions and more are answered in the best short story of its time, "Alien Time".
The First Spam
This three-part book is about everything you will ever want to know about Spam. In Part I, I look at all of the different kinds of "unsolicited commercial messages" and how our tolerances for each vastly differs from total acceptance to $50,000 fines for the same type of message. In Part II, Gary Thuerk, the Father of Email, tells his story how the world's first Spam email message was sent by him while working for DEC with ARPA. Part III of the book, delivers the actual email message itself, the very first Spam message. And there's even a section in here that will explain how Spam became know as... Spam!
The Social Media Bible
The bestselling bible for social media is now completely revised and updated! The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends. Covers all major new software applications, including features and benefits, in detail Lists more than 120 companies integral to the social media industry with updated data, products, services, and links Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan Includes dozens of social media ROI case studies Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.
The B2B Social Media Book
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B...
Cloud Computing Bible
The complete reference guide to the hot technology of cloud computing Its potential for lowering IT costs makes cloud computing a major force for both IT vendors and users; it is expected to gain momentum rapidly with the launch of Office Web Apps later this year. Because cloud computing involves various technologies, protocols, platforms, and infrastructure elements, this comprehensive reference is just what you need if you?ll be using or implementing cloud computing. Cloud computing offers significant cost savings by eliminating upfront expenses for hardware and software; its growing popularity is expected to skyrocket when Microsoft introduces Office Web Apps This comprehensive guide helps define what cloud computing is and thoroughly explores the technologies, protocols, platforms and infrastructure that make it so desirable Covers mobile cloud computing, a significant area due to ever-increasing cell phone and smartphone use Focuses on the platforms and technologies essential to cloud computing Anyone involved with planning, implementing, using, or maintaining a cloud computing project will rely on the information in Cloud Computing Bible.
