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The Physics of Brand
Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
Becoming a Master Communicator
Becoming a Master Communicator is a practical and exciting guidebook from the communication coach who was the female lead actress of Clint Eastwood’s Jersey Boys, that will transform readers into a confident, authentic communicator in their personal and professional relationships.
Abandonment of the Private Right of Action for Aiding and Abetting Securities Fraud/staff Report on Private Securities Litigation
Distributed to some depository libraries in microfiche.
LESSONS IN LEADERSHIP 2.0—The Tough Stuff
“In this post-COVID era, leaders are being tested as never before, and Steve Adubato offers smart solutions to make any leader more effective.” —NEAL SHAPIRO, PRESIDENT & CEO, THE WNET GROUP (PBS) “Steve Adubato does a masterful job of uncovering many of the core principles that can lead to world class leadership. You will read and reread this book for years to come.” —MICHAEL CLINTON , AUTHOR, ROAR INTO THE SECOND HALF OF LIFE In this powerful follow-up to his last book Lessons In Leadership, Emmy® Award-winning anchor and leadership coach Steve Adubato, Ph.D. teaches readers how to navigate “The Tough Stuff” using practical tools based on challenging and relevant real-life experiences. With Lessons in Leadership 2.0: The Tough Stuff, readers will learn to steer others through difficult economic times, mentor rising leaders, provide straight talk to underperforming employees, connect on digital platforms, and lead your organization through significant change and uncertainty.
The True Story of the Jersey Boys
Throughout the 1960s, there's was one band that ruled the charts and defined the sound of a generation: The Four Seasons. On stage, they were clean cut kids from New Jersey—off stage there was an entirely different story. You’ve heard the music, now find out the stories behind the music. This book takes you inside the life of Frankie Valli and the history of The Four Season. While the contents of this biography have been researched, this book is not endorsed or affiliated in anyway with Frankie Valli or The Four Seasons.
The Complete Book of 2010s Broadway Musicals
This volume contains detailed information about every musical that opened on Broadway from 2010 through the end of 2019. This book discusses the decade’s major successes, notorious failures, and musicals that closed during their pre-Broadway tryouts. In addition to including every hit and flop that debuted during the decade, this book highlights revivals and personal-appearance revues.
Pretty Woman: The Musical Songbook
(Vocal Selections). 16 selections in standard piano/vocal format with the melody in the piano part from this 2018 Broadway musical based on the story of the 1990 film of the same name, composed by Bryan Adams and Jim Vallance. Includes: Anywhere but Here * Don't Forget to Dance * Freedom * I Can't Go Back * Long Way Home * Luckiest Girl in the World * Never Give up on a Dream * On a Night like Tonight * Rodeo Drive * Something About Her * This Is My Life * Together Forever * Welcome to Hollywood * Welcome to Our World (More Champagne) * You and I * You're Beautiful.
Flop Musicals of the Twenty-First Century
Flop Musicals of the Twenty-First Century offers a provocative and revealing historical narrative of a group of musicals that cost millions and had spectacular potential ... but bombed anyway. Stephen Purdy examines at length the production histories, which are all bound together by a common thread. The book focuses the lens on several seemingly infallible theatre creatives who weren’t destined to repeat their successes with the shows discussed in this volume. As such, Purdy grounds the discussion by examining what the legendary creators of Les Misérables, pop superstar Elton John, wunderkind Julie Taymor, and many others have in common besides being inspired storytellers of iconic Broadw...
