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Introduction
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Rethink
It's a totally human condition, a trap that ensnares virtually everyone. Just as when we tie a route to a destination so much so that when someone else takes a different route "why are we going this way?" it usually doesn't matter "how" you get there. This "how" trap also takes place at work, people intertwine "how" they do their job with the outcome of "what" they are doing that sometimes obvious decisions are masked, and missed. We know how to focus on process: the how of business. That's why this book shows that we're leaving so much value on the table and that's what this book exposes with vivid examples, while at the same time offering guidance on ways you can take advantage of this new...
Key Concepts
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Rethink
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Understand What Can (and Can’t) Be Predicted
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Read the following excerpt from Rethink, Chapter 6: Understand What Can (and Ca.
How the “How” Trap Is Trapping You
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Read the following excerpt from Rethink, Chapter 1: How the "How" T.
Leadership Lessons: Henry Ford, Reed Hastings, Alfred Sloan, Sam Walton, Oprah Winfrey
Here, from Ric Merrifield, author of Rethink, are the inspiring stories of five men and women - Henry Ford, Reed Hastings, Alfred Sloan, Sam Walton, and Oprah Winfrey - and their practical, time-tested lessons for everyone who aims to lead.
The Innovator's Way
Two experts show that innovation is a skill that can be learned and describe eight essential practices for achieving success. Innovation is the ruling buzzword in business today. Technology companies invest billions in developing new gadgets; business leaders see innovation as the key to a competitive edge; policymakers craft regulations to foster a climate of innovation. And yet businesses report a success rate of only four percent for innovation initiatives. Can we significantly increase our odds of success? In The Innovator's Way, innovation experts Peter Denning and Robert Dunham reply with an emphatic yes. Innovation, they write, is not simply an invention, a policy, or a process to be ...
Business Lessons: Jet.com
Touted as the Amazon-killer even before it launched, Jet.Com is burning up the online retailing track. By making shopping a game in which the more you buy, the less you pay for each item already in your shopping cart, Jet is so promising that giant Walmart recently bought the upstart for 3.3 billion to give Walmart.com a much-needed hand in its dreary efforts to compete with Amazon online. What are the chances that Jet’s Marc Lore can beat Amazon’s Jeff Bezos in a cage fight? This pithy summary provides the answer – along with lessons for every business.
Positioning for Professionals
It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there’s no such thing as full service Deep and...
