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From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0
  • Language: en
  • Pages: 346

From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0

This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology.

The Evolution and Maturation of Teams in Organizations: Theories, Methodologies, Discoveries & Interventions, 2nd Edition
  • Language: en
  • Pages: 292

The Evolution and Maturation of Teams in Organizations: Theories, Methodologies, Discoveries & Interventions, 2nd Edition

Publisher’s note: In this 2nd edition, the following article has been added: Shuffler ML, Salas E and Rosen MA (2020) The Evolution and Maturation of Teams in Organizations: Convergent Trends in the New Dynamic Science of Teams. Front. Psychol. 11:2128. doi: 10.3389/fpsyg.2020.02128

Encyclopedia of Organizational Knowledge, Administration, and Technology
  • Language: en
  • Pages: 2734

Encyclopedia of Organizational Knowledge, Administration, and Technology

  • Type: Book
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  • Published: 2020-09-29
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  • Publisher: IGI Global

For any organization to be successful, it must operate in such a manner that knowledge and information, human resources, and technology are continually taken into consideration and managed effectively. Business concepts are always present regardless of the field or industry – in education, government, healthcare, not-for-profit, engineering, hospitality/tourism, among others. Maintaining organizational awareness and a strategic frame of mind is critical to meeting goals, gaining competitive advantage, and ultimately ensuring sustainability. The Encyclopedia of Organizational Knowledge, Administration, and Technology is an inaugural five-volume publication that offers 193 completely new and...

Annual Report of the Secretary of War
  • Language: en
  • Pages: 330

Annual Report of the Secretary of War

  • Type: Book
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  • Published: 1901
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  • Publisher: Unknown

None

Elihu Root Collection of United States Documents
  • Language: en
  • Pages: 1322

Elihu Root Collection of United States Documents

  • Type: Book
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  • Published: 1895
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  • Publisher: Unknown

None

Civil Report of Major-General John R. Brooke, U. S. Army, Military Governor, Island of Cuba
  • Language: en
  • Pages: 578
Annual Reports of the War Department
  • Language: en
  • Pages: 494

Annual Reports of the War Department

  • Type: Book
  • -
  • Published: 1901
  • -
  • Publisher: Unknown

None

ICT as Innovator Between Tourism and Culture
  • Language: en
  • Pages: 319

ICT as Innovator Between Tourism and Culture

  • Type: Book
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  • Published: 2021-11-05
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  • Publisher: IGI Global

Lately, tourists consider their mobile devices as essential accessories for the realization of their trip before, during, and after the visit. Such devices allow them to consult information about points of interest, services, or products in real time. Thus, mobile devices have come to be considered as tools to support decision making regarding the realization of trips. In the digital environment, tourists seek complementary information to consolidate knowledge about the destination, heritage, culture, customs, and traditions that make the visited place unique. Simultaneously, they transform tourist experiences into a memory associated with travel, contribute to the sustainability of local po...