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Designers are used to working for clients, but there is nothing better than when the client is oneself. Graphic and product designers, who are skilled with the tools and masters aesthetics, are now in the forefront of this growing entrepreneur movement. Whether personal or collective, drive is the common denominator of all entrepreneurial pursuit; of course, then comes the brilliant idea; and finally the fervent wherewithal to make and market the result. The Design Entrepreneur is the first book to survey this new field and showcase the innovators who are creating everything from books to furniture, clothes to magazines, plates to surfboards, and more. Through case studies with designers like Dave Eggers, Maira Kalman, Charles Spencer Anderson, Seymour Chwast, Jet Mous, Nicholas Callaway, Jordi Duró, and over thirty more from the United States and Europe, this book explores the whys, hows, and wherefores of the conception and production processes. The design entrepreneur must take the leap away from the safety of the traditional designer role into the precarious territory where the public decides what works and what doesn’t. This is the book that shows how that is accomplished.
A collection of 1000 instances of thoughtful type usage along with credits that note what fonts were used in the design. The photography focuses in on the typography so readers can get an up-close look at the work.
New in paperback! If youAEre searching for a font that goes beyond ho-hum, this book is for you. TodayAEs computers provide a selection of fonts that serve reasonably well for workaday letters and publications, but have become utterly boring from overuse. If you want your project to attract the readerAEs attention, you need an original font. Indie Fontsprovides a showcase collection of over 1600 diverse fonts from 19 18 of todayAEs hottest digital type foundries and features the best work of these designers. Indie Fonts will help readers find some of the highest quality fonts available today. The type styles range from the best of Matthew CarterAEs classic designs to the latest irreverence of ingoFonts. Designers searching for unique typefaces will find what they are looking for, whether historical revivals or futuristic techno faces.
A publishing first, this is the only book on the market to examine the intriguing history, evoluton, and application of four specific genres of dynamic letterforms: hand-drawn, vernacular, humorous, and digitally driven.
Introduces the fundamental principles of typographic theory and practice. This title offers an essential guide to the subject of typography and its role within graphic design.
Contains techniques for creating altered books, boxes, cards, and more.
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Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: "principles" defines the very basic foundation of what constitutes graphic design to establish the language, terms, and concepts that govern what we do and how we do it, covering layout, typography, and printing terms; "knowledge" explores the most influential sources through which we learn ...
Typography is everywhere. If you walk out the door, you will be hard pressed to find any element of our daily lives that doesn't involve or rely on typography. The prevalence of typography is not limited only to the analog world. This eBook introduces historical and cultural aspects of type and how they relate to the Web industry. Find out about changing fads in type, about the complexities of Japanese characters and about typographic applications for different situations. You are sure to learn something that you didn't know before from our great authors. TABLE OF CONTENTS - Japanese, A Beautifully Complex Writing System - Respect Thy Typography - Typography Carved In Stone - Industrial-Strength Types - Legitima Typeface: An Experience Of Fossils And Revivals - When Typography Speaks Louder Than Words - Weird And Wonderful, Yet Still Illegible - Font Wars: A Story On Rivalry Between Type Foundries - Hands-On Experience: The Rehabilitation Of The Script
Taking as his starting point fifteen characteristically penetrating epigrams by Jean-Luc Godard, Richard Dienst invites us to trace a new path through some of the fundamental questions of cinema. Godard has never stopped offering lessons about seeing and thinking, always insisting that we have to learn how to start over. By starting over "from scratch," Godard challenges us to rethink our ideas about embodied perception, material form and the politics of making images. Less a commentary on Godard's oeuvre than an outline of a Godardian pedagogy, Seeing from Scratch offers a theoretical exercise book for students, teachers and practitioners alike, pursuing unexpectedly far-reaching ways to th...