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Strategic Marketing Management
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material coveri...
Strategic Marketing Planning
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures
List of Officers of the Department of State, Including the List of Ministers, Consuls, and Other Diplomatic and Commercial Agents of the United States in Foreign Countries
List for March 7, 1844, is the list for September 10, 1842, amended in manuscript.
Titanic Express
On December 28th 2000 VSO volunteer Charlotte Wilson was killed in a massacre when her bus was ambushed in war-torn Burundi. Twenty others died with her, including her Burundian fiance. The attackers were members of Hutu-extremist Forces Nationales de Liberation (FNL), a group linked to those responsible for the 1994 Rwandan genocide. Charlotte's brother, Richard, attempts to come to terms with the trauma of a family's loss - to make sense of Charlotte's murder, and to seek some kind of justice. Titanic Express raises vital questions about the institutions in which we trust to safeguard human rights, and exposes contradictions in the recent rhetoric on terror.
Conservation Biology in Sub-Saharan Africa
Conservation Biology in Sub-Saharan Africa comprehensively explores the challenges and potential solutions to key conservation issues in Sub-Saharan Africa. Easy to read, this lucid and accessible textbook includes fifteen chapters that cover a full range of conservation topics, including threats to biodiversity, environmental laws, and protected areas management, as well as related topics such as sustainability, poverty, and human-wildlife conflict. This rich resource also includes a background discussion of what conservation biology is, a wide range of theoretical approaches to the subject, and concrete examples of conservation practice in specific African contexts. Strategies are outlined...
Everything Trump Touches Dies
From Rick Wilson—longtime Republican strategist, political commentator, Daily Beast contributor—the #1 New York Times bestseller about the disease that is destroying the conservative movement and burning down the GOP: Trumpism. Includes an all-new chapter analyzing Trump’s impact on the 2018 elections. In the #1 New York Times bestselling Everything Trump Touches Dies, political campaign strategist and commentator Rick Wilson delivers “a searingly honest, bitingly funny, comprehensive answer to the question we find ourselves asking most mornings: ‘What the hell is going on?’ (Chicago Tribune). The Guardian hails Everything Trump Touches Dies, saying it gives, “more unvarnished ...
Annual Report
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