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Current Issues in Political Marketing
Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i
Through A Glass Darkly
This collection of essays arose from a workshop held in Canberra in 2013 under the auspices of the Academy of Social Sciences in Australia to consider the impact of the encroachment of the market on public universities. While the UK tripled fees in 2013 and determined that the teaching of the social sciences and the humanities would no longer be publicly funded, it was feared that Australia would go further and deregulate fees altogether. In the best tradition of the social sciences, the contributors have assumed the role of critic and conscience of society to present penetrating analyses of the ramifications of the corporatisation of the university as neoliberalism continues to occupy the ascendant position in the political firmament. The dramatis personae in these analyses are students, academics, managers and political mandarins with the gendered character of corporatisation an important sub-theme.
Political Marketing
Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive lea...
Media/Democracy
It is a view commonly acknowledged that the mass media have a crucial role to play in the development and maintenance of democracy. It is a matter of greater controversy as to whether the media’s influence upon democracy is as constructive as it might be. This collection explores the various impacts upon democratic structures and processes of different media forms in different parts of the world. It examines the very different influences of the press in democratic Nigeria and post-Leveson Britain; it looks at how social media are used by politicians, voters and revolutionaries in the UK, Poland and the Arab Region; it investigates the political impact of media ownership in Britain, Italy and Argentina; and it asks whether we can ever hope to develop from being passive consumers of the mass media to active participants in modes of democratic citizenship underpinned by those media.
Consuming Higher Education
Reflects on the link between constructing students as consumers and the purpose of higher education, and the implications for student identity and learning.
Blue Book
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Rethinking the Law School
Written by a former dean, this book offers a unique understanding of challenges facing legal education, research, publishing and governance.
When the Nerds Go Marching in
This is an open access title available under the terms of a CC BY-NC-ND 4.0 International license. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations. Digital technology has moved from the margins to the mainstream of campaign and election organization in contemporary democracies. Previously considered a mere novelty item, technology has become a basic necessity for any candidate or party contemplating a run for political office. While it is difficult to pinpoint exactly when the first digital campaign was officially launched, the general consensus is that the breakthrough moment, at least in terms of public awarenes...
