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Buy Now
Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets beh...
Building Billion Dollar Brands
Better Branding, Better Benefits Marketing techniques, retailers, and distribution channels have changed dramatically since authors RICK CESARI and BARB WESTFIELD started in the business of brand building and direct response advertising twenty-five-plus years ago, and they will continue to change, but over their combined years of experience, Rick and Barb have found that five key strategies have remained constant: 1 Utilizing your "unique selling proposition," or USP; 2 Creating a name and market position for your product or business; 3 Under-promising and over-delivering; 4 Listening to your customers to develop world-class customer service and powerful testimonials that will sell for you 24/7, and 5 Direct branding selling--the best way to brand for most small businesses and startups. In this book, Rick and Barb will expand on these simple brand-building keys and show you how they built brands like GoPro, the George Foreman Grill, Sonicare, and others using these keys, and how you, too, can put them to use immediately in your business or new product launch.
Risk Forward
"Some people in life know exactly what they want to achieve. This is a book for the rest of us." - Victoria Labalme if you're trying to figure out your next steps at work or in life... if you wish you had the courage to move in a new direction... if you sense there's something more, waiting to be discovered... Risk Forward will help you find your way. In this brief, full color, whimsical book "experience," Hall of Fame speaker, leading consultant, and Wall Street Journal best-selling author Victoria Labalme shares a series of principles from the arts that are practical, reassuring, and radically freeing. "Sage advice-and brisk inspiration-for anyone contemplating the daunting prospect of a n...
$12 Billion of Inside Marketing Secrets
20th Anniversary of Infomercials Marked By Tell-All Book of Industry Secrets. Whether you love them or hate them, they've become an integral part of our television experience. They've told us everything we ever wanted to know about slicing, dicing, slimming, and toning. From BluBlocker sunglasses to the Psychic Friends Network, they've managed to capture our interest and our dollars for the last twenty years while introducing us to innovative products and some entertaining personalities . . . But wait, there's more! In Steven Dworman's new book $12 Billion of Inside Marketing Secrets Discovered Through Direct Response Television Sales, the entrepreneurs behind this truly American phenomenon ...
The Juice Lady's Living Foods Revolution
"Nutrition expert Cherie Calbom explains the benefits of raw foods, based on new scientific research that shows that biophotons in plants carry light energy into our bodies, which helps our cells communicate with each other"--
Bargains Beyond the Border - Get Past the Blood and Drugs
News reports - including a segment on 60 Minutes - have depicted the entire country of Mexico as being an absolute mess, awash in blood and guns on every street corner. Ironically, people living there have a dramatically different perspective, especially in the "fly-in" destinations that continue to hold their value. Despite what you may have heard, read and seen, the country is not under siege. The laid-back lure of Mexico's beaches, forests, deserts, people, and culture has been capturing visitors and second-home buyers for decades and has become an international draw no longer driven solely by Americans and Canadians. Not only is land plentiful, exotic, captivating, and beautiful but also...
The HawaiiDiet
The purpose of HAWAII DIET is to help readers maximize their health & in the process minimize their weight.
The Amazon Jungle
Within The Amazon Jungle, Jason R. Boyce and Rick Cesari combine their expertise and experience to demonstrate how brand-building is key for Amazon success. Jason R. Boyce has nearly 20 years of experience as an Amazon Top Seller selling on Amazon, and is founder of a prominent Amazon agency, Avenue7Media. Rick Cesari’s innovative Direct-To-Consumer strategies create more sales while built brand awareness for products like GoPro, Sonicare, OxiClean, and the George Foreman Grill. Together, Jason and Rick’s Amazon book show how to pick a winning product, get it made, become a seller on Amazon, get it listed, and get it selling―on and off Amazon is the best way for how to sell on Amazon. ...
Radical Embodied Cognitive Science
A proposal for a new way to do cognitive science argues that cognition should be described in terms of agent-environment dynamics rather than computation and representation. While philosophers of mind have been arguing over the status of mental representations in cognitive science, cognitive scientists have been quietly engaged in studying perception, action, and cognition without explaining them in terms of mental representation. In this book, Anthony Chemero describes this nonrepresentational approach (which he terms radical embodied cognitive science), puts it in historical and conceptual context, and applies it to traditional problems in the philosophy of mind. Radical embodied cognitive...
No B.S. Direct Marketing
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
