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Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets beh...
All the tips and tools you need to build a successful mental health practice from the ground up Many mental health professionals currently working for group practices, hospitals, and private or government agencies have both the skills and the drive to become solo practitioners. But how and where do you begin? Getting Started in Private Practice is a reliable reference that offers the comprehensive information and armchair motivation you need to establish and build your own practice from the ground up. User-friendly and full of helpful tips, this handy book provides you with tools and techniques for starting and maintaining a thriving private practice, including information on: * Discovering ...
A master baker's 300 favorite recipes.
The author profiles six of the most popular names in the food industry and describes what it takes to become top chefs in the nation.
In this revised and updated edition of the most authoritative guide to coffee, Corby Kummer travels the country and the world to give you all the latest information you need to make a great cup at home: * The best beans and how to buy and store them * The grinder that's essential for great coffee * Incisive reports on brewing and espresso-making equipment and tips on how to get the best from them, with photographs of current models * A complete, up-to-date list of sources for beans, equipment and Fair Trade organizations
An invaluable reference covering the history of women architects
"For both novice and experienced facilitators, this book responds to the urgent need to address complicated, intense, and oftentimes personal differences in a productive way. It offers concrete materials to use in classrooms and other settings, along with anecdotes, vignettes, and hard-earned lessons based on the authors' own experiences"--
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When her best friend Dixie is suspected of killing a dog show judge, Lilly must bring one sick puppy to heel . . . Tennessee transplant Lilly Echosby has two great loves: dogs and mysteries. So naturally she's named her poodles Aggie, after Agatha Christie, and Rex, for Rex Stout. Now that she has two dogs to manage, it makes sense to enter Aggie in an obedience competition—especially since her instructor is Lilly's gal pal, Scarlet "Dixie" Jefferson. But when one of the judges for the competition turns out to be Dixie's high school rival, the dog trainer gets hot under the collar. When the woman is found strangled, Dixie becomes the number one suspect. With the help of the other dog club members, Lilly must find the real killer—before the next judge Dixie tangles with throws the book at her . . .