Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
ICEMAB 2018
This book constitutes a through refereed proceedings of the International Conference on Economics, Management, Accounting and Business - 2018, held on October, 8-9, 2018 at Universitas Muhammadiyah Sumatera Utara, Medan, Indonesia. The conference was organized by Faculty of Economics and Business Universitas Muhammadiyah Sumatera Utara. The 74 full papers presented were carefully reviewed and selected from 152 submissions. The scope of the paper includes the followings: Management, Economics/Sharia Economics, Accounting/Sharia Accounting, Taxation, Digital Technology, Human Resource Management, Marketing, Financial, Banking/Sharia Banking, Education (Economics, Accounting), Assurance/Assurance Sharia, Actuaria, Information Technology, Agricultural Economic, Entrepreneurship Technology, Business/Entrepreneurship, Internet Marketing/e-Business.
Smart Learning for A Sustainable Society
This book collects the proceedings of the 7th International Conference on Smart Learning Environments (ICSLE2023), held in Bangkok, Thailand, as a hybrid conference from 31st Aug to 1st Sep 2023. The proceedings focus on the interplay between pedagogy and technology, and their fusion towards the advancement of smart learning for a sustainable society. This book covers topics such as: artificial intelligence (AI) and smart technologies in education, innovative applications of smart learning, pedagogy, learning approaches and instructional design, online and digital learning spaces, and lessons learned from the COVID-19 pandemic. It serves as a useful reference for stakeholders in the field of education who are interested in emerging technologies and their applications in smart learning, such as researchers, postgraduate students, undergraduate students, as well as policy makers.
Metode Penelitian
Penelitian Bisnis adalah penelitian yang umumnya dilakukan oleh akademisi yang mengkaji keilmuan bisnis seperti bisnis umum, manajemen bisnis, perilaku organisasi, sistem informasi manajemen, dan manajemen operasional. Untuk melakukan sebuah penelitian, terdapat jenis-jenis penelitian yang dapat dipilih sebagaimana dijelaskan dibawah ini: 1. Penelitian Kuantitatif Jenis penelitian kuantitatif merupakan investigasi sistematis mengenai sebuah fenomena dengan mengumpulkan data yang dapat diukur menggunakan teknik statistik, matematika, atau komputasi. Penelitian kuantitatif banyak digunakan baik dalam ilmu alam maupun ilmu fisika. Adapun jenis yang terdapat dalam jenis-jenis penelitian kuantita...
Social Media Marketing
The social media content that students and their future employers need to have. Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox.
Customer Relationship Management
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Handbook on Cross-Cultural Marketing
This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research.
The McGraw-Hill Handbook of Distance Learning
This comprehensive guide addresses the needs and concerns of HR and training managers who want to help their organizations implement distance learning programs but don't know where to start. The Handbook offers practical advice to help get your organization started in distance learning or improve your existing distance learning program. Topics covered include how to apply distance learning to new product and policy information, job skills training/retraining, advanced professional education, management development courses, and customer education.
Managing and Using Information Systems
Managing & Using Information Systems: A Strategic Approach provides a solid knowledgebase of basic concepts to help readers become informed, competent participants in Information Systems (IS) decisions. Written for MBA students and general business managers alike, the text explains the fundamental principles and practices required to use and manage information, and illustrates how information systems can create, or obstruct, opportunities within various organizations. This revised and updated seventh edition discusses the business and design processes relevant to IS, and presents a basic framework to connect business strategy, IS strategy, and organizational strategy. Readers are guided through each essential aspect of information Systems, including information architecture and infrastructure, IT security, the business of Information Technology, IS sourcing, project management, business analytics, and relevant IS governance and ethical issues. Detailed chapters contain mini cases, full-length case studies, discussion topics, review questions, supplemental reading links, and a set of managerial concerns related to the topic.
Measuring Electronic Word-of-Mouth Effectiveness
Wolfgang Weitzl introduces a novel perspective for measuring consumer trust in eWOM by applying a rigid scale development process. In doing so, the research aims to set new methodical standards for developing reliable, valid and practicable research instruments. Most importantly, however, the research offers valuable insights into the nature and role of consumer-initiated vs. marketer-initiated online communication in an intercultural context by conducting a series of qualitative and quantitative surveys using samples from three countries.
Electronic Commerce
This book covers recent advances in electronic commerce research activities. It aims to encourage activities in this field, and to serve researchers with an interest in electronic commerce. This book is edited from some aspects of e-commerce researches including theoretical mechanism design of trading based on auctions, allocation mechanism based on negotiation among multi-agent, case-study and analysis of e-trading, data engineering issues in e-commerce, and so on.
