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Perfect Motherhood
In Perfect Motherhood, Rima D. Apple shows how the growing belief that mothers need to be savvy about the latest scientific directives has shifted the role of expert away from the mother and toward the professional establishment.
Vitamania
Vitamania tells how and why vitamins have become so important to so many Americans. Rima Apple examines the claims and counterclaims of scientists, manufacturers, retailers, politicians, and consumers from the discovery of vitamins in the early twentieth century to the present. She reveals the complicated interests--scientific, professional, financial--that have propelled the vitamin industry and its would-be regulators. From early advertisements linking motherhood and vitamin D, to Linus Pauling's claims for vitamin C, to recent congressional debates about restricting vitamin products, Apple's insightful history shows the ambivalence of Americans toward the authority of science. She also documents how consumers have insisted on their right to make their own decisions about their health and their vitamins.
Amway Forever
A fascinating look at five decades of Amway's innovation Amway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Today, it has recaptured the public's attention largely because of an extensive print and broadcast campaign featuring the Quixtar name-with ads saying "you know us as Amway." Amway Forever chronicles the amazing inside story of this global business phenomenon. Page by page, it explores the history of Amway and its remarkable resurgence around the world. From how the company began and its growing pains in the 70's and 80's to its recent online revival, this book explores how Amway has survived and thrived over the past fifty years. Delves into how innovation has led to Amway's growth into an international powerhouse Reveals Amway's pioneering marketing tactics and sales strategies Offers an historic perspective, as well as a contemporary look, at how the company has evolved Engaging and informative, Amway Forever is a must-read for anyone interested in this company's unique business model and buzzworthy emergence into a global success.
The Routledge History of Emotions in the Modern World
The Routledge History of Emotions in the Modern World brings together a diverse array of scholars to offer an overview of the current and emerging scholarship of emotions in the modern world. Across thirty-six chapters, this work enters the field of emotion from a range of angles. Named emotions – love, anger, fear – highlight how particular categories have been deployed to make sense of feeling and their evolution over time. Geographical perspectives provide access to the historiographies of regions that are less well-covered by English-language sources, opening up global perspectives and new literatures. Key thematic sections are designed to intersect with critical historiographies, de...
Current Catalog
First multi-year cumulation covers six years: 1965-70.
Current Catalog
First multi-year cumulation covers six years: 1965-70.
Setting Nutritional Standards
Nutritional knowledge between the lab and the field : the search for dietary norms in the late nineteenth and early twentieth centuries / Elizabeth Neswald -- How vegetarians, naturopaths, scientists, and physicians unmade the protein standard in modern Germany / Corinna Treitel -- Of carnivores and conquerors : French nutritional debates in the Age of Empire, 1890-1914 / Deborah Neill -- Setting standards : the soldier's food in Germany, 1850-1960 / Ulrike Thoms -- The quest for a nutritional El Dorado : efforts to demonstrate dietary impacts on resistance to infectious disease in the 1920s and 1930s / David F. Smith -- Not a complete food for man? : the controversy about white versus wholemeal bread in interwar Britain / Ina Zweiniger-Bargielowska -- Proscribing deception? : the Gould net weight amendment and the origins of mandatory nutrition labeling / Suzanne Junod -- When is a famine not a famine? Gauging Indian hunger in Imperial and Cold War contexts / Nick Cullather
